Odd Burger Corporation is making a significant leap in the Canadian retail landscape, announcing that its consumer-packaged goods (CPG) line will be available at more than 500 7-Eleven Canada locations starting mid-June.
The agreement includes a six-month exclusive distribution deal in the convenience-store vertical, with 7-Eleven set to carry four products: the Crispy ChickUn Fillet, Chickpea Burger, Smash Burger, and Breakfast Sausage.
“This is without a doubt one of those game-changing moments for our company,” said James McInnes, CEO and Co-Founder of Odd Burger. “We see incredible potential with this partnership, not only to grow our brand, but also to create truly accessible plant-based food options available to the masses. We believe that we can create huge change with this partnership, and we are ready to embark on this next chapter of innovation and growth.”
The product line is manufactured by Preposterous Foods, a wholly owned subsidiary of the Corporation. The company anticipates the new listing will substantially boost production at Preposterous Foods and further diversify its revenue streams.
“7-Eleven is excited to partner with Odd Burger for this national product launch,” said Jeff Monachello, Senior Director of Merchandising at 7-Eleven Canada. “7-Eleven is committed to increasing its vegetarian options and being a leader in sustainability and Odd Burger is well positioned to help us push these initiatives forward.”
Marc Goodman, Vice President and General Manager of 7-Eleven Canada, also serves on the board of directors for Odd Burger—a unique connection that reinforces the strategic alignment between the two companies.
Odd Burger operates as a vertically integrated food technology company and vegan fast-food chain, with smart kitchens and a proprietary line of plant-based protein and dairy alternatives. Its dual-channel approach—serving foodservice and retail—positions the brand to capitalize on growing consumer demand for sustainable and healthier food choices.
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