Pita Pit, a Canadian-owned quick-service restaurant brand known for its fresh, customizable pita sandwiches, has announced the return of its national campaign in support of Make-A-Wish Canada, now in its eighth year.
The company said customers can support the initiative from May 12 to June 8 by donating $2 to get a Make-A-Wish star in-store. Pita Pit will also hold a one-day national promotion on Wednesday, June 4, during which participating stores will donate $1 from every pita, bowl, and salad sold. This special event allows customers to turn their meals into meaningful moments for Canadian children with critical illnesses.
“We’re happy to embark on another year of our ongoing partnership with Make-A-Wish Canada,” said Chris Cann, Brand Leader at Pita Pit. “Each year, our franchisees, team members, and loyal customers come together to support this cause, and the impact is truly inspiring. We’re hopeful this year’s campaign will help grant even more wishes for very special children and their families.”
The month-long campaign aims to raise funds to help grant life-changing wishes for children facing critical illnesses, with customer engagement and store-level promotions taking place in more than 100 locations nationwide. Each donation directly contributes to bringing joy, strength, and hope to children in their communities.
“We’re grateful to Pita Pit for their longstanding commitment to our mission,” said Meaghan Stovel McKnight, Chief Executive Officer of Make-A-Wish Canada. “Their support helps us bring hope and joy to children when they need it most. Wishes have the power to be transformative for a wish child on their medical journey, and partners like Pita Pit help make that possible.”
Since 2017, Pita Pit and its community have raised over $229,000 for Make-A-Wish Canada, helping to grant wishes from coast to coast. Through in-store efforts, customer generosity, and franchisee contributions, the campaign continues to grow in impact each year.
Pita Pit, which was founded in 1995, is owned by Foodtastic, one of Canada’s largest restaurant franchisors, operating more than 1,200 locations across the country. Its diverse portfolio includes Freshii, Quesada, Pita Pit, Second Cup, Milestones, and over 22 other banners. Committed to quality, innovation, and growth, Foodtastic continues to expand its presence across North America.
Make-A-Wish creates life-changing wishes for children with critical illnesses.
“We are on a quest to bring every eligible child’s wish to life because a wish is an integral part of a child’s treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness. As an independently operating affiliate of Make-A-Wish International, Make-A-Wish Canada is part of the network of the world’s leading children’s wish-granting organization. We serve children in every community in Canada, and in 50 countries worldwide. Make-A-Wish Canada has granted more than 40,000 wishes over the past 40 years with 2,011 of them last year alone. Make-A-Wish Canada has been recognized as a Great Place to Work® for the second year in a row, and was also named one of the Best Workplaces™ Led by Women in 2025 and one of the Top 100 Best Workplaces for Giving Back in 2024,” says the organization.
Such a thoughtful and uplifting message. Truly appreciated!