SpreeAI, a rising force in fashion tech innovation, is revolutionizing the retail landscape with its lifelike virtual try-on technology and 99%-accurate sizing solution—technology so realistic the naked eye can’t distinguish it from real life. By combining artificial intelligence with hyper-personalized shopping experiences, the company is setting a new standard for how consumers engage with fashion, both online and in-store.
“For consumers, SpreeAI adds an unparalleled level of personalization, allowing shoppers to become the model and visualize clothing in a lifelike, photorealistic way,” the company said in a release. “Packed with upcoming features like an AI stylist, a virtual wardrobe, and more, SpreeAI creates a dynamic and engaging shopping experience.”
For retailers, the company emphasizes practical benefits as well. “SpreeAI is engineered to reduce returns and boost sales conversions, offering a transformative solution for the fashion industry.”
Visionary Leadership and $1.5 Billion Valuation
SpreeAI is led by Co-founder and CEO John Imah, a seasoned executive with experience at global tech giants. Under Imah’s leadership, SpreeAI recently achieved a $1.5 billion valuation following an undisclosed funding round led by The Davidson Group.
The company’s board includes iconic supermodel Naomi Campbell, along with entrepreneurs Bob Davidson and Larry Ruvo—underscoring its blend of high fashion and technology.
“It’s inspiring to be part of SpreeAI’s transformative journey under John’s visionary leadership,” said Naomi Campbell, Fashion Icon and SpreeAI Board Member. “I’ve always believed in pushing boundaries and embracing innovation, and seeing John’s passion and determination firsthand makes me even more excited about the future we’re creating together. SpreeAI represents the powerful fusion of fashion, technology, and inclusivity—and I’m thrilled to be on this groundbreaking path.”
Academic and Industry Collaborations Fuel Innovation
SpreeAI’s innovation pipeline is strengthened by exclusive collaborations with the Massachusetts Institute of Technology (MIT) and Carnegie Mellon University. These partnerships span research, talent development, and product integration. In addition, the company’s collaboration with the Council of Fashion Designers of America (CFDA) links its cutting-edge technology directly with the heart of the fashion industry, added the company.
“The CFDA is proud to collaborate with SpreeAI, a fashion technology leader delivering innovative solutions to help designers and brands thrive in the fashion industry,” said Steven Kolb, CEO of CFDA.
“SpreeAI’s partnership with the EECS Alliance exemplifies the kind of forward-thinking collaboration we strive for—bringing together industry innovation and academic excellence,” said Priscilla Capistrano, Program Manager at MIT. “Their active involvement, including providing impactful internship opportunities, has opened up exciting pathways for our students while supporting research and real-world application in the AI space. We’re proud to support SpreeAI as they continue to grow and lead in this evolving field.”
Professor Deva Ramanan of Carnegie Mellon University added:
“AI is poised to revolutionize many things including e-commerce. SpreeAI is pushing the forefront of this for a truly personalized garment-shopping experience, by leveraging collaborations with academia and assembling a team that understands both the deep technical challenges and their product impact.”
With four issued patents and 23 more pending, SpreeAI is positioning itself to maintain technological leadership and ensure competitive advantage. The company also operates Protea, a platform that enables retail partners to integrate and test SpreeAI’s offerings to improve efficiency and customer outcomes.
Fashion Partnerships and Met Gala Spotlight
SpreeAI said its momentum is extending into the cultural zeitgeist, with new collaborations announced with luxury designer Sergio Hudson and London-based womenswear brand Kai Collective. Both designers are recognized Black creatives whose work aligns with the 2025 Met Gala theme, “Superfine: Tailoring Black Style.”
“We’re thrilled to partner with SpreeAI and aim to create a personalized experience for Sergio Hudson and drive increased sales,” said Sergio Hudson, Founder and Creative Director.
“At Kai Collective, we’re always looking for ways to fuse innovation with storytelling,” said Fisayo Longe, Founder and CEO of Kai Collective. “Collaborating with SpreeAI allows us to explore how technology can elevate the customer experience while staying true to our brand’s identity and values.”
In another milestone moment, SpreeAI CEO John Imah was the first fashion tech AI startup CEO to be invited to the Met Gala, underscoring the company’s influence at the intersection of fashion, technology, and culture.
Looking Ahead
“Our approach will always be customer-focused—that means both the retail partners and the consumers we serve,” said Imah. “We don’t just look at the shopping landscape; we reimagine it. Whether it’s in-store or online, we step back and ask how AI can transform real-world challenges into seamless, exciting experiences. This mindset drives us forward as we continue shaping the future of retail and fashion with AI, blending innovation with personalization to empower and inspire. The possibilities are limitless, and we’re just getting started.”
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