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Wendy’s celebrates 50 years in Canada

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Wendy’s, the iconic quick-service restaurant brand known for its fresh, never frozen square beef hamburgers, is celebrating a major milestone — 50 years of serving Canadians.

Since opening its first Canadian location in 1975 in Hamilton, Ontario — a restaurant that’s still welcoming customers today — Wendy’s Canada has grown its footprint to nearly 450 franchise-owned and locally operated restaurants across the country.

To mark its golden anniversary, Wendy’s is offering its beloved Jr. Frosty for just 50 cents through May 24. (Limited time only at participating Canada Wendy’s.  A la carte only. Not valid for delivery orders or with any other discount or offer.  While supplies last.) The treat, available in classic chocolate and vanilla flavours, is made with 100% Canadian dairy and aims to give fans a cool way to celebrate both the milestone and the unofficial start of summer.

Wendy’s longstanding commitment to Canadian sourcing is also in the spotlight. The company notes that nearly 70% of its ingredients in Canada are locally sourced — including 100% Canadian beef and chicken, as well as greenhouse-grown lettuce and tomatoes. The brand also sources over 45 million pounds of Canadian potatoes annually from more than 130 family farms across the country for its seasoned breakfast potatoes and signature Hot & Crispy Fries.

Jaime Weeks
Jaime Weeks

“For 50 years, Wendy’s has been bringing Canadians together by serving fresh food and providing exceptional hospitality,” said Jaime Weeks, Vice President, Managing Director, Wendy’s Canada. “This milestone reflects the loyalty of our fans, the dedication of our franchise partners and restaurant teams, and the strength of the Wendy’s brand. As we look to the future, we’re more energized than ever to grow and innovate as we bring more Wendy’s to more people across Canada.”

Looking ahead, Wendy’s Canada says the 50th anniversary is not just a celebration of the past but a springboard into the future. With plans to expand its restaurant presence, maintain its focus on community impact, and double down on its commitment to fresh, locally sourced ingredients, Wendy’s is well-positioned to serve more Canadians in the years to come.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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