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Freshii launches its first lineup of premium, top-quality poke bowls

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Freshii, which is part of the Foodtastic group of foodservice brands, is diving into one of the world’s most popular food trends with the launch of its first-ever lineup of premium poke bowls, now available at locations across Canada.

These include four premium poke bowls featuring sushi-grade salmon, prawns, ahi tuna, or tofu, along with sliced avocados and other fresh ingredients. Freshii is the largest national chain to offer a lineup of poke bowls to Canadian consumers, said the company.

“We’ve absolutely fallen in love with our new poke bowls,” says Chris Cann, Brand Leader at Freshii. “We’ve been working on this product launch for well over a year and the results are exactly what Freshii customers love — quality meals with unique flavours that satisfy your hunger and need for convenience and value.”

Chris Cann
Chris Cann

Originating in Hawaii, poke bowls are a cornerstone of island cuisine, celebrated for their fresh ingredients and customizable nature, a philosophy that mirrors Freshii’s core values. Freshii’s new poke bowls embody this spirit, offering a fresh, balanced, and delicious meal option that delivers on flavour and nutritional value, explained Freshii.

“Crafted fresh in-store to deliver a premium, restaurant-style experience, the bowls are available in two flavour styles, teriyaki and ponzu, with a choice of salmon or tofu for the teriyaki bowls, and ahi tuna or prawns for the ponzu bowls. Each bowl features a generous base of rice and greens, topped with a selection of avocado, mango, pickled onions, and crispy wonton strips, plus bold finishing touches like sesame seeds, fried onions, and furikake. Guests can choose from signature sauces, such as Sriracha Mayo or Wasabi Aioli, for added depth and contrast,” it said.

The poke bowl recipes were created by Chef Jason Baker, Director of Culinary, QSR at Freshii and a Vancouver native, whose culinary vision is deeply rooted in the West Coast’s healthy lifestyle and abundance of fresh seafood. His expertise has been instrumental in crafting the lineup to ensure an authentic and exceptional taste experience.

“As someone who grew up on the West Coast, I’ve always been inspired by the way food can be both nourishing and bold in flavour,” said Baker. “With our new poke bowls, we wanted to bring that sense of balance and freshness to every bite using quality ingredients and global influences to create something that feels vibrant, satisfying, and true to Freshii’s mission.”

Freshii is a quick-service restaurant that provides health-conscious consumers with fresh, nutritious, and flavourful meal options on the go. Freshii is wholly owned and operated by Foodtastic, one of the largest restaurant franchise companies in Canada with a portfolio of restaurants that includes Milestones, Pita Pit, Quesada, Second Cup and 22 other renowned banners.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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