Toronto-based Rawcology is reaching a major milestone with the launch of its organic grain-free granola at 38 Costco warehouse locations across Western Canada, beginning Monday, July 21. The launch introduces an exclusive 600-gram club-size bag of the brand’s best-selling Blueberry Grain-Free Granola, signaling a strategic expansion for the family-run food company that emphasizes healthy, inclusive snacking.
“This is a significant step for our company,” said Megan Loach Tomulka, co-founder of Rawcology. “We’ve been in business for eight years, and while we’ve had major launches in the past including a big one in the U.S. with Sprouts, this Costco rollout feels incredibly special. It’s a meaningful order and a new regional opportunity for our brand in Canada.”
Founded in 2017 by holistic nutritionist Tara Tomulka, alongside her sister Laura Powadiuk and sister-in-law Megan Loach Tomulka, Rawcology has built a national and international presence through a mission to make organic, allergen-friendly snacks accessible to a broad consumer base. The Costco launch marks the brand’s first entry into the club channel, with a product that has been sized and priced specifically for the warehouse format.
A Canadian-Made Exclusive for Costco Members
The product debuting at Costco features an exclusive 600-gram bag of Rawcology’s blueberry granola, made with wild blueberry powder sourced from Nova Scotia. “This is our first time producing a format of this size,” said Loach Tomulka. “It’s tailored for Costco members, who will enjoy about a 38 percent discount compared to the typical per-gram retail price.”
As part of the launch strategy, Rawcology will be conducting in-store demos across all 38 participating Costco warehouses during the first two weeks of rollout, particularly targeting the opening weekend. The brand’s co-founders will be visiting stores in the Vancouver area to support the initiative firsthand.
“There’s a strong health-conscious consumer base on the West Coast,” added Loach Tomulka. “We believe our grain-free, organic, and nut-free product fits perfectly with what shoppers in the region are looking for. It’s not just breakfast. It’s a snackable, versatile food that can be enjoyed post-workout, on top of yogurt, or even as a treat over ice cream.”
Manufacturing at Scale and Distribution Readiness
In preparation for the launch, Rawcology completed its largest production run to date. “We filled 72 pallets of product and shipped them out on three full trucks earlier this week,” said Loach Tomulka. “The final checklist was completed at midnight Monday, and the trucks left on Tuesday.”
The exclusive product is not only sizable, but represents the company’s ability to scale. “This rollout demonstrates to retailers that we have the manufacturing infrastructure to support high-volume orders,” she said. “It’s a significant growth point for our business.”
The current launch covers warehouses in British Columbia, Alberta, Saskatchewan, and Manitoba. Rawcology is optimistic that a strong performance will pave the way for future rollouts in Costco warehouses across other Canadian regions, and possibly internationally.
Engaging New Customers and Expanding Reach
In addition to demos, Rawcology is working with influencers to generate buzz around the launch. “We’re putting on some purple suits and hitting the streets in Vancouver,” said Loach Tomulka, referring to the brand’s signature purple packaging. “It’s important to get the product in front of people, let them taste it, and create memorable moments.”
The unique blend of wild blueberries, organic ingredients, and lack of grains, nuts, and seed oils makes the product highly distinctive on the shelf. “We’re proud to be offering something different. Our granola is not only delicious but also aligns with many dietary preferences, from gluten-free to school-safe,” she said.
While the focus is currently on Costco, the company has already lined up additional retail expansions for the fall. “We’re launching in Fortinos, part of the Loblaws group, in September, and targeting other retailers we haven’t been in before,” she noted. “We’re especially concentrating on the West Coast, where there’s strong demand for clean-label snacks.”
Staying True to Canadian Roots
What sets this launch apart is not just the product size or retail scale, but the brand’s strong Canadian identity. “Our blueberry powder comes from a farm in Nova Scotia, and we’re proud to highlight that Canadian ingredient,” said Tomulka. “It’s a premium addition that brings both health benefits and a taste of homegrown quality.”
Founded and based in Toronto, Rawcology has always prioritized Canadian sourcing where possible. The brand uses oats from the Prairies and maintains a zero-waste manufacturing facility, where leftover production crumbs are either donated or repurposed. Even the packaging is recyclable, reflecting Rawcology’s broader commitment to sustainability.
“Costco’s global reputation for organic products makes this partnership especially meaningful,” said Loach Tomulka. “They’re the largest retailer of organic food in the world, and that aligns so well with our mission.”
Building on a Grassroots Foundation
From its origins at farmers’ markets and local health food stores, Rawcology has grown to be carried in over 1,500 retail locations across Canada, the U.S., and select international markets. In Canada, its products can be found at retailers including Loblaws, Sobeys, Whole Foods, Metro, and Farm Boy. The brand also has an active e-commerce presence through Amazon, Well.ca, and its own website.
In the United States, Rawcology partnered with Sprouts Farmers Market, and the brand continues to gain traction in the natural and specialty food channels.
“We’ve always taken a grassroots approach,” said Loach Tomulka. “We built strong relationships with local retailers and grew from there. This Costco launch is a leap forward and a validation of all that foundational work.”
Looking Ahead: Innovation and Expansion
Rawcology is not slowing down. A new sub-brand is in the works, and the company continues to explore product innovation, particularly in the snack and breakfast categories. The goal is to expand further across Canada and into new global markets, including Australia and the U.S. West Coast.
“Being part of the Costco family opens doors,” said Loach Tomulka. “Buyers in different regions are watching to see how the product performs. Success in Western Canada could lead to opportunities in other international Costco markets.”
For now, all eyes are on the July 21 launch. “We’re incredibly thankful for the support we’ve received from the Costco team and from our community,” she said. “It’s a big week for us, and we’re excited to share our story with more Canadians than ever before.”
