Two iconic Canadian brands, Roots and Canada Dry, have partnered to release a limited-edition summer capsule collection designed to celebrate the spirit of Canadian summers. The collaboration blends nostalgia, style, and tradition with apparel crafted for comfort and inspired by the outdoors.
The goal of the collaboration is to capture the feeling of connection and carefree relaxation associated with summer in Canada. “For over a century, Canada Dry has provided Canadians with moments of refreshment and been a staple of Canadian summers, so we’re thrilled to be coming together with another iconic brand for this one-of-a-kind collaboration,” said Ruben Beltran, Senior Brand Manager at Canada Dry.
Roots echoed that sentiment. “Roots and Canada Dry are two iconic brands woven into the fabric of Canadian life,” noted Leslie Golts, Chief Marketing Officer at Roots. “This partnership is more than just style and refreshment; it is about capturing the feeling of summer and nostalgia that has brought people together for generations.”
Design Elements Inspired by Vintage Summers
The collection’s visual identity combines design details from both brands. The most notable feature is a playful logo mash-up merging the Roots beaver with the crown from Canada Dry’s emblem. Inspired by vintage advertisements, the capsule incorporates retro-themed prints featuring classic Canadian imagery, including a green car, custom license plate, and a “Welcome To Canada Dry Country” sign. Each graphic captures a different part of the country, highlighting the East and West in equal measure.
The capsule includes two hero pieces:
- A hoodie made from organic cotton fibres with the collaborative logo, priced at $138 CAD.
- Two soft, graphic T-shirts featuring vintage-inspired artwork, priced at $54 CAD each.
Both are gender-free, designed for a relaxed fit, and made in Canada, reflecting a commitment to comfort and sustainability.
Celebrating Canadian Heritage
Canada Dry began in 1904 when founder John J. McLaughlin developed a lighter version of the ginger ale popular at the time. Marketed as “the champagne of soda,” it quickly gained popularity and became a mainstay during Prohibition for its versatility as a mixer. Today, Canada Dry remains a trusted household brand under the Keurig Dr Pepper portfolio.
Roots’ story started in 1973 in a small Ontario cabin and has evolved into a globally recognized lifestyle brand with over 100 corporate stores in Canada and an expanding international presence. Known for premium leather goods, relaxed apparel, and timeless style, Roots continues to celebrate craftsmanship and the natural Canadian aesthetic.
Where to Shop the Collection
The Limited-Edition Canada Dry x Roots Summer Collection will launch on July 25 at Roots.com. For shoppers in Toronto, the brands will host a pop-up at The Well from July 25 to 27, offering an immersive experience inspired by Canadian summers, complete with complimentary Canada Dry Ginger Ale.
