Roots opens flagship location in Vancouver (Photos)

Roots recently opened its new flagship store at the intersection of Hornby and Robson in Vancouver.

The company said this location marks an expansion of its existing store at 919 Robson Street. Featuring its latest retail design, the new store offers a lighter, brighter space designed to inspire discovery and elevate the Roots shopping experience.

“Originally introduced at Cadillac Fairview Eaton Centre location last year, this innovative store concept has been thoughtfully customized to perfectly suit the unique character of this new flagship store in Vancouver,” said the retailer.

“Construction began in December 2024, and what emerged is not just an expanded space — but a statement about where (the company) is headed: modernizing brand presence, while staying true to heritage. Our most immersive and design-forward store to date, this location offers a modern interpretation of the iconic cabin aesthetic that (the brand) is known and loved for.

This new space blends nature, technology, and local inspiration into a one-of-a-kind retail experience, added the retailer:

A preserved moss wall and custom moss beaver sculpture pay tribute to Roots iconic logo inspired by Canada’s landscapes
A custom lightbox ceiling installation features an illuminated photograph of Stanley Park, commissioned specially for this store.
The only Roots store to feature holographic screens.
A large panel screen near the fitting rooms features scenic visuals inspired by Vancouver’s spirit of nature and adventure.

“Every Roots store is intentionally designed to mirror the culture and spirit of its neighborhood. The flagship store will offer our classic signature styles, plus a special section just for the Vancouver Collection—making it a place that feels truly connected to locals and welcoming to tourists,” said the brand.

Photos courtesy of the retailer.