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Simons to open 1st Downtown Toronto store at CF Toronto Eaton Centre on September 18

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Simons, Canada’s oldest private, family-owned business, announced Thursday it is continuing to expand in Toronto with the opening of its highly anticipated CF Toronto Eaton Centre store on September 18 at 10 a.m. EST.

The second of two new locations opening in the city this year, the CF Toronto Eaton Centre store will span more than 112,000 square feet across three floors and feature labels exclusive to Simons as well as international designers, local brands, and pieces by our country’s artists that will be revealed at the opening. True to Simons’ uniquely Canadian approach, the structure will be inspired by natural elements, leveraging architecture by Lemay-Michaud Architecture and an interior design by Toronto-based Gensler Design, said the retailer.

Rendering of the Simons location at CF Toronto Eaton Centre, set to open to the public on September 18, 2025 at 10:00 a.m. EST. (CNW Group/Simons)

“At Simons, serving our customers has always been more than a responsibility—it’s a privilege rooted in care, creativity, and connection,” said Bernard Leblanc, President and CEO of Simons. “We’re thrilled to open our doors at CF Toronto Eaton Centre on September 18 and become part of the downtown Toronto community. This iconic location is the perfect place to share our passion for fashion, art, and design, and we look forward to building meaningful relationships with Torontonians through the exceptional service and sense of purpose that guides everything we do.”

As Simons’ 19th location across the country, the opening marks a major milestone in the brand’s continued national expansion, reaffirming its investment in the Greater Toronto Area and the future of Canadian retail, it said.

Simons was founded in 1840 by John Simons in Quebec City. Originally a dry goods store, the family company is known today for accessible and inspired fashion. Locations: 10 in Quebec, including the company’s head office in Quebec City; three in Alberta; one in British Columbia; one in Nova Scotia; and soon four in Ontario.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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