TRUBAR Inc., a “better-for-you snacking company” which says it is focused on delivering high-quality, plant-based protein products with exceptional taste and made with clean, recognizable ingredients, is continuing to expand its presence in Canada with launches in Costco, Pattison Food Group and Healthy Planet stores.
The recent expansions increase the availability of TRUBAR in more than 3,750 retail doors across Canada, said the company.
The latest TRUBAR launches are now underway in:
- Costco Canada East, expansion into 71 stores in Ontario, Quebec, Nova Scotia and Newfoundland and Labrador.
- 242 Pattison Food Group stores operating under the retail banners Save-on-Foods, Urban Fare and Buy Low Foods. Pattison is Canada’s largest Western-based provider of food and health products.
- 37 Healthy Planet stores, Ontario’s leading health and wellness retailer featuring a full selection of better-for-you products.
The inclusion of Costco, Pattison Food Group and Healthy Planet further enhances TRUBAR’s retail footprint across Canada.
These additions join an already extensive network that includes Walmart, Loblaws, Real Canadian Superstore, Fortino’s, Zehrs, Your Independent Grocer (YIG), Sobeys, Safeway, IGA, Longo’s, Thrifty Foods, Fresh Street Market, Metro, Food Basics, Whole Foods, Shoppers Drug Mart, Bulk Barn, 7-Eleven, Nature Emporium, and many other Canadian retailers, as well as online availability through Trubar.ca and Amazon.ca, said the company.
“These recent launches build on our growing momentum in Canada, where we have a strong mix of regional and national retailer partners from coast to coast,” said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBAR.
“I’m very pleased with the progress we have made ramping up our North American distribution footprint over the last several months. With the additional resources and investment dedicated to the Canadian market, we are well-positioned to accelerate this growth and deepen our presence across the country.”
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