Circle K will hold its first-ever Hero Day on Oct. 16 with all gross proceeds from specific product sales at its Ontario locations going to children’s hospitals across the province.
From 12:00 a.m. to 11:59 p.m. Eastern time, participating stores will donate 100 per cent of gross proceeds from the sale of four selected items to children’s hospital foundations, including the CHEO Foundation, MacKids, Children’s Health Foundation in London, and the SickKids Foundation.
Participating products include 500 ml Circle K Water, 460 ml Bfit, 225 g GCMC 4 Mini Pepperoni Sticks, and 46 g Reese’s Singles.
“Hero Day is a fantastic opportunity for our customers to join us in supporting the incredible work of Ontario’s children’s hospitals,” said Steve Pitts, Vice-President of Operations for Central Canada Division at Circle K Canada. “By simply purchasing a participating item, customers become heroes for children, helping to fund critical research, compassionate care, and innovative treatments that shape the future of pediatric health.”
Pitts added that community involvement is a key part of the company’s mission.
“At Circle K, we believe in being a good neighbour and making a positive impact in the communities we serve,” he said.
Hero Day signage will be displayed in participating stores, and customers can locate their nearest participating location by visiting www.circlek.com/ca/ontario/store-locator.
The convenience store chain is a subsidiary of Alimentation Couche-Tard Inc., which operates nearly 17,300 stores across 29 countries and territories, including approximately 13,200 locations offering road transportation fuel.
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