DoorDash Canada has announced a new national initiative that unites its sponsorships of three major women’s sports leagues under a single platform, aiming to elevate the profile of women’s sports across the country.
The campaign, titled BRING IT IN, brings together DoorDash’s partnerships with the Women’s National Basketball Association (WNBA), the Northern Super League (NSL), and the Professional Women’s Hockey League (PWHL), marking what the company calls its “boldest commitment yet” to the women’s sports movement in Canada.
“Sports sponsorships have historically been fragmented: pitting team against team, league against league. We’re rewriting that playbook with BRING IT IN,” said Heather Cameron, head of brand and creative at DoorDash Canada.
“By uniting the WNBA, NSL, and PWHL, we’ve built an alliance that celebrates women’s sports at the most powerful level and together have created new opportunities for restaurants looking to reach more sports-fueled customers.”
The campaign includes a national marketing rollout across television, social media, stadiums and restaurants, aiming to grow fan engagement and broaden access to women’s sports events.
Cheryl Sebastian, associate vice-president of global partnerships at the NBA, said the campaign reflects shared priorities between the league and DoorDash.
“Our collaboration with DoorDash on the BRING IT IN campaign highlights the WNBA’s commitment to advancing women’s sports and strengthening our connection with fans in Canada,” she said. “This collaboration reflects our shared dedication to empowering women, supporting local economies, and expanding the reach of our game.”
As part of the initiative, DoorDash is also introducing the BRING IT IN Roster, a network of small and medium-sized restaurants that commit to showcasing games from all three leagues on-site and offering game-day promotions to customers ordering from home.
Participating restaurants will have access to official campaign branding and league logos, allowing them to position themselves as local game-day destinations. Among those joining the campaign are PAI, Tha Phae Tavern, Kibo Sushi, Congee Queen, Happy Burger and Scotty Bons.
“A lot can happen when three ambitious women’s leagues join forces with a brand like DoorDash to create new ways to connect with fans and communities,” said Amy Scheer, executive vice-president of business operations at the PWHL. “At the PWHL, our priority is making sure fans can see the best women’s hockey players in the world — whether they’re in the arena or tuning in from across the country — and BRING IT IN delivers on that.”
The campaign arrives as women’s sports continue to see record growth in Canada. The NSL’s inaugural season drew nearly 250,000 fans nationwide. The WNBA held its first regular-season game in Canada earlier this year and is set to launch its first international franchise, the Toronto Tempo, in 2026. Meanwhile, the PWHL has surpassed one million in attendance, breaking several records, including a world-record crowd of more than 21,000 in Montreal.
“Women’s professional sport in Canada is growing because of partners that believe in its collective ability to unite everyone and commit to building with us,” said Diana Matheson, founder and chief growth officer at the NSL. “BRING IT IN captures what is most powerful about women’s sport – our collective belief that this industry is just getting started, and that it’s the vibrant, growing community that drives it forward.”
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