Loblaw Companies Ltd. has launched its third “Get to Give Days” campaign, with the goal of supporting the President’s Choice Children’s Charity in its efforts to provide meals to children across Canada.
Running to Nov. 2, the campaign invites customers to donate at the checkout of participating Loblaw banner stores. The company has pledged to match all in-store donations up to $2 million. Donations can also be made online at pcchildrenscharity.ca.
Funds raised will support the Charity’s national Power Full Kids™ program, which delivers meals and food education to students in roughly 2,200 schools across the country.
“Supporting President’s Choice Children’s Charity is a foundational part of who we are as an organization,” said Mark Wilson, chief human resources officer at Loblaw and chair of the Charity.
“With the generous support of our customers and Loblaw’s matching commitment, these funds will make a significant impact in the fight against child food insecurity, helping the Charity reach even more children through the Power Full Kids™ program.”
The need for food support has been increasing. According to data from the University of Toronto’s PROOF research program, 2.5 million children under 18 across Canada’s ten provinces lived in food-insecure households in 2024 — up from 2.1 million the year before. Of those, about 1.9 million children experienced moderate to severe food insecurity.
“The rise in child food insecurity is deeply troubling, and it underscores the vital importance of programs like Power Full Kids™,” said Shantelle Rhynold, senior manager of marketing and fundraising at the Charity.
“In 2024, our program provided more than 997,000 Canadian children at nearly 2,200 schools nationwide with meals and snacks. We are immensely grateful for Loblaw’s continued partnership and the generosity of its customers during ‘Get to Give Days,’ which enables us to expand our reach and empower more children with the nourishment they need to succeed.”
The Power Full Kids™ program also includes food education components, teaching children how to grow and cook food while promoting healthy habits and life skills.
“The Power Full Kids™ program is invaluable to our school community,” said Jay Poitras, principal at Clarksdale Public School in Burlington, Ont. “It not only ensures our students have access to nutritious food, removing a significant barrier to learning, but also fosters deeper connections between staff and students. When children are well-fed, they are better able to focus, engage, and truly thrive in their educational journey, building confidence and essential life skills for their future.”
According to the Charity, 100 per cent of donations go directly to feeding students across the country. The organization aims to reach one million children annually by 2025.
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