Naturepedic, a U.S.-based pioneer in organic mattresses and bedding, is deepening its Canadian presence as consumer demand for sustainable and non-toxic sleep products grows. The company, founded in 2003 by environmental engineer Barry Cik, has become an industry leader by eliminating harmful chemicals from its mattresses and bedding. Now, with three stores in Canada and plans for future expansion, Naturepedic is strengthening its position in the Canadian market while introducing new products that further highlight its commitment to health and sustainability.
The company operates three dedicated galleries across the country. Its flagship in Toronto is located at 1617 Bayview Avenue in the city’s Leaside neighbourhood, a hub for family-oriented retail and specialty stores. In Oakville, Naturepedic’s showroom sits at 346 Lakeshore Road East in the heart of the downtown shopping district, while in Vancouver, its store is located at 1588 West Broadway within the upscale Granville Rise commercial area. In addition to these showrooms, Naturepedic products are available online for Canadian customers, offering nationwide accessibility.
According to Chief Growth Officer Arin Schultz, Canada remains an important growth market for the brand, despite some operational challenges related to tariffs.
“We’ve been in Canada for about 13 or 14 years now,” Schultz explained in an interview. “Those stores are technically independently owned under a licensee model, but as the brand grows, we definitely have our eye on expanding more into the Canadian market. I love Canada, and I think there’s a lot of areas where Naturepedic could do extremely well.”
Future Expansion Plans Across the Country
Naturepedic’s current Canadian footprint may be modest, but Schultz noted that the potential for growth is considerable. He pointed to opportunities in Alberta and Saskatchewan, including cities such as Calgary, Edmonton, and Regina. “If everything aligns, I honestly see the possibility of 10 to 12 stores in Canada by 2027 or 2028,” Schultz said.
That growth, however, is tempered by the challenges of navigating tariffs and trade policy. Schultz described these as a “slowing growth” factor for Canadian operations, saying that regulatory uncertainty can make long-term expansion difficult. “We make a product that Canadians love,” he said, “but we want a steady, clear path forward before committing to a larger rollout.”
Despite those hurdles, Schultz emphasized that Naturepedic remains committed to Canada, citing strong customer reception and the brand’s resonance with health-conscious and eco-minded consumers.
Competitive Edge in the Canadian Market
The Canadian mattress market has seen several players emerge in recent years, including homegrown brands such as Silk & Snow. Schultz acknowledged their presence but highlighted what sets Naturepedic apart: customization and organic certifications.
“The customization really is a big help for us,” he said. “If we were making just a standard cushion-firm mattress like many others, we’d be competing directly. But with our EOS system, customers can tailor firmness to their own needs. That’s been a game-changer for couples with different sleep preferences.”
He also noted that Naturepedic’s strict adherence to organic standards, verified through third-party certifications, continues to attract Canadian buyers who are increasingly scrutinizing product safety and sustainability claims.
Launch of Supima Organic Sheets
In addition to store expansion, Naturepedic is broadening its product categories with the introduction of Supima bedding in Canada. Available now in Toronto, Oakville, and Vancouver stores, as well as online, the new line positions Naturepedic as not only a mattress provider but also a leader in sustainable luxury bedding.
“Supima is an extra-long staple cotton that’s incredibly soft and durable,” Schultz explained. “Unlike cheaper sheets that wear out quickly, Supima holds up over time. For families, that means fewer replacements and less waste. It’s worth the investment.”
Supima represents only one percent of the world’s cotton supply, grown exclusively in the United States by a network of about 500 family-owned farms. Schultz emphasized that these farms embody values aligned with Naturepedic’s mission. “It just feels very good to give back to communities cultivating this cotton, including Native American growers. And the product itself is second to none.”
Durability and Environmental Benefits
Beyond luxury, the Supima launch is framed as an eco-conscious decision. Schultz highlighted how longer-lasting sheets can reduce landfill waste. “If you buy a cheap set of sheets, you might go through two or three sets in the time a Supima set lasts,” he said. “From an environmental impact perspective, that makes a difference.”
He added that organic cotton farming remains central to Naturepedic’s identity. “We did a ‘farm to bed’ campaign this year in Texas, meeting families who’ve been growing organic cotton for generations. It was powerful to see children now playing in fields that used to be treated with pesticides. That’s what sustainability really looks like.”
Seasonal Colours and Future Bedding Lines
Naturepedic plans to keep its bedding line fresh with seasonal colours beginning in 2026, mirroring the approach of the fashion industry. Schultz confirmed that new shades will be introduced in spring and fall collections, ensuring the bedding range evolves with customer tastes.
Looking ahead, the company will continue exploring the bedroom and sleep space, with possible expansions into categories such as furniture and bath products. However, Schultz stressed that Naturepedic intends to stay true to its core expertise. “We don’t want to lose sight of what made us special in the first place,” he said. “Everything we do will remain connected to sleep and wellness.”
