Canadian home furnishings retailer The Brick has reopened its Kelowna showroom following an extensive renovation and expansion, introducing a refreshed retail concept designed to enhance the shopping experience for customers across the Okanagan region.
The newly reimagined 44,744-square-foot showroom, located at 948 McCurdy Road, reflects The Brick’s ongoing investment in brick-and-mortar retail, even as e-commerce plays a growing role in the furniture and appliance industry. The company, which is a wholly owned subsidiary of Leon’s Furniture Limited (LFL Group), marked the reopening with a community celebration that included giveaways, celebrity appearances, and exclusive in-store promotions.
“We’re thrilled to welcome the Kelowna community back to a completely reimagined Brick experience,” said Darci Walker, President of The Brick. “Our new layout offers more inspiration, more selection, and the same great value Canadians have come to expect from The Brick.”
The redesigned Brick Kelowna showroom features an updated layout emphasizing lifestyle inspiration, wider product selection, and improved flow between categories. The space includes expanded displays of furniture, mattresses, appliances, and electronics, all curated to help customers better visualize complete home solutions.
The opening comes at a time when the Kelowna region continues to experience strong economic and population growth. With a city population exceeding 160,000 and a metro area surpassing 220,000, Kelowna is one of the fastest-growing mid-sized cities in Western Canada. The area’s booming housing market, rising disposable income, and increasing migration from larger urban centres have made it a key retail hub in the interior of British Columbia.
“Kelowna has always been an important market for us,” said Walker. “Our goal with this new showroom is to bring even more value and inspiration to our customers here, offering not only great deals, but also design expertise and community engagement.”
Strengthening Presence Across Canada
The Kelowna reopening reflects The Brick’s national strategy of modernizing its retail footprint while maintaining its commitment to value pricing and customer service. Founded in 1971 in Edmonton, The Brick now operates more than 209 stores nationwide across banners including The Brick Super Store, The Brick Mattress Store, and The Brick Outlet.
The company is known for its broad range of furniture, appliances, and home electronics, catering to both value-conscious shoppers and those seeking customizable home design options. One of its innovations, the SOFA LAB tool, allows customers to personalize living room furniture by selecting configurations, fabrics, and colours.
The Brick also continues to support Canadian manufacturing and has cultivated strong ties to its communities.
Through partnerships with Children’s Miracle Network, Habitat for Humanity, and Breakfast for Learning, the retailer has raised over $10.6 million for charitable causes since 2014.
Part of the Leon’s Furniture Limited Group
The Brick operates under the umbrella of Leon’s Furniture Limited, which acquired the brand in 2013 for approximately $700 million, forming what is now known as LFL Group. Together, Leon’s and The Brick make up the largest home furnishings retailer in Canada, with more than 300 combined locations and an estimated 15 to 20 percent market share.
Leon’s Furniture Limited (TSX: LNF) was founded in 1909 in Welland, Ontario, by Ablan Leon and remains a family-run business while also being publicly traded. Headquartered in Toronto, the company employs more than 10,000 Canadians and generates annual revenues exceeding C$2.5 billion.
While each brand within the LFL Group operates independently, both benefit from shared logistics and service divisions such as TransGlobal Service and TransGlobal Insurance, achieving efficiencies in operations and customer care.
Under the leadership of Terrence T. Leon, Chair, Mike Walsh, President and CEO, and Victor Diab, CFO, the group continues to pursue growth across both its retail and real estate divisions. Analysts have noted that Leon’s real estate holdings, valued at roughly C$1.5 billion, provide a strong financial foundation for ongoing expansion and store reinvestment.
A Retail Landscape of Opportunity in Kelowna
The Brick’s investment in Kelowna comes amid a thriving local retail environment. The city’s retail vacancy rate sits at just 1.42 percent, among the lowest in Western Canada, while demand for new retail space continues to rise. Mixed-use developments such as Aqua, Movala, and Water Street by the Park are bringing thousands of new residents to the area, boosting local spending on home furnishings and lifestyle goods.
Kelowna’s consumer market is supported by high homeownership levels and steady tourism traffic, with visitors from Alberta and the Lower Mainland contributing significantly to year-round retail activity. Local retail sales are strong in categories such as home improvement, outdoor living, and interior design—all areas where The Brick maintains a leading national presence.
With the opening of its reimagined Brick Kelowna showroom, the company is well-positioned to meet the needs of a diverse and growing customer base that values both design inspiration and affordability.
