A new Ontario-based food service called Wholly Halal has launched province-wide, offering halal-by-hand, locally sourced meats delivered directly to homes. The company is introducing a subscription-based model that includes free delivery across Ontario and a limited-time “Free Meat for a Year” promotion for new customers.
The launch represents an evolution of Ammar’s Halal Meats, a trusted family-run butcher shop in Kitchener known for its award-winning service and community impact. Building on two decades of experience, the Al-hendi family created Wholly Halal to make premium halal meat more accessible while maintaining the same ethical and community values that have defined their brand.
“Our mission is to make halal meat more accessible while continuing the culture of generosity and service our family has upheld for more than two decades,” said Faaez Al-hendi, Founder of Wholly Halal.
Expanding a Trusted Family Business
The Wholly Halal meat delivery launch follows over 20 years of growth and community service from Ammar’s Halal Meats, which opened its doors in 2004. Founded by Syrian-Canadian brothers Ammar and Bashar Al-hendi, the Kitchener business grew from a small butcher shop into a 7,000-square-foot full-service market, specializing in fresh, halal-by-hand meats and imported Middle Eastern products.
Over time, the family noticed a growing challenge for Ontario consumers, particularly Muslim families, who struggled to access quality halal meat outside major cities. At the same time, more consumers across the province were becoming conscious of where their food comes from, prioritizing transparency, local sourcing, and ethical farming practices.
Wholly Halal was developed to address those needs, combining local Ontario farm partnerships with modern delivery logistics. Each box features Ontario-raised beef, lamb, veal, and poultry, all processed locally and hand-slaughtered according to Islamic tradition.
Meeting the Demand for Ethical, Local Food
Wholly Halal enters Ontario’s market at a time of significant growth in the halal food sector. Across Canada, demand for halal products is increasing not only among Muslim consumers but also among households looking for ethically sourced and antibiotic-free meats.
By partnering with Ontario farmers and suppliers who share its focus on sustainability and transparency, Wholly Halal aims to strengthen the connection between local agriculture and the communities it serves. Each product is traceable to its source, offering customers greater confidence in the integrity of their food.
This local-first approach mirrors broader consumer trends toward regional sourcing and farm-to-table models — areas where Wholly Halal sees opportunity for growth within the province’s evolving food delivery landscape.
Subscription Model Offers Flexibility and Convenience
The company’s subscription-based platform allows customers to choose from curated boxes or customize their own selections based on household needs. Options range from family-sized boxes to smaller portions suitable for students or individuals.
Free delivery is available across Ontario, and the “Free Meat for a Year” promotion provides added incentive for early subscribers. Customers can manage their deliveries and preferences online, with flexible plans designed to fit different budgets and lifestyles.
The company’s packaging and delivery operations also prioritize sustainability, using recyclable materials and partnering with regional suppliers to reduce the carbon footprint of transportation.
Continuing a Legacy of Community Support
Community involvement has been a defining feature of the Al-hendi family’s business for two decades, and Wholly Halal continues that legacy. Ammar’s Halal Meats has been recognized for supporting local charities, food banks, and newcomer employment initiatives, including hiring and mentoring Syrian and Iraqi refugees in the Waterloo Region.
Wholly Halal will maintain that same commitment by contributing a portion of proceeds to food security and youth programs across Ontario. The company’s goal is to extend the family’s established community partnerships beyond Kitchener-Waterloo and into new markets as its customer base grows.
The success of Ammar’s Halal Meats provided a strong foundation for Wholly Halal’s expansion. Over the past 20 years, the family business has received multiple accolades, including recognition from Canadian Grocer’s Impact Awards in 2024 and top regional rankings as Kitchener-Waterloo’s #1 Meat Shop.
