Luxury linen brand Frette will open its first Canadian retail store at 12 Hazelton Avenue in Toronto’s Bloor-Yorkville district. Signage for the boutique recently went up, confirming the arrival of one of Italy’s oldest and most prestigious linen houses in Canada.
The location was formerly home to Gallery Gevik (now at 198a Davenport Rd). The new Frette store joins a growing lineup of international luxury retailers transforming Hazelton Avenue into one of Toronto’s most exclusive shopping streets.
The Frette Toronto store will mark the company’s debut in the Canadian retail market. For years, Canadian customers have had access only through a handful of upscale partners including David’s Fine Linens and Palais Royal House & Home in Toronto, Maison Lipari in Montreal, and Atkinson’s of Vancouver.
The new Toronto boutique represents a shift from wholesale distribution toward direct retail engagement. Frette is expected to offer its full assortment of luxury bed and bath linens, home décor, and loungewear, along with its signature personalization and bespoke services that include monogramming and custom embroidery.
The CBRE Toronto Urban Retail Team, including Arlin Markowitz, Alex Edmison and Jackson Turner, negotiated the lease deal for Frette.
Hazelton Avenue’s Growing Luxury Cluster
Hazelton Avenue, located just off Yorkville Avenue, continues to attract luxury and designer retailers looking for distinctive storefronts in a more intimate setting. The new Frette Toronto store will open next to Derek Rose, the UK-based luxury cashmere and loungewear brand that opened in the same building last year.
Other retailers on the block include SuitSupply, Le Labo, Caudalie Spa, Atelier Munro, Rodd & Gunn, James Perse, and Hästens. In the past couple of years, brands such as Audemars Piguet and The Row have also been said to have explored opportunities along the street.
The Frette boutique’s proximity to Yorkville Village, located directly behind it, adds further synergy with the area’s evolving retail mix. The broader Yorkville area now includes flagships for Chanel, Balenciaga, Stone Island, Brunello Cucinelli, Kiton, and Christian Louboutin, underscoring the district’s growing role as Canada’s leading urban luxury retail hub.
A Storied Brand with Global Prestige
Founded in 1860, Frette is internationally recognized for its craftsmanship and heritage. Originally based in Grenoble, France, the company later moved to Monza and Milan, where it remains headquartered. Frette’s linens have been used by more than 500 European royal families and can be found in luxury hotels around the world, including Ritz-Carlton, St. Regis, Peninsula, and Rosewood properties.
Frette’s manufacturing process combines extra-long staple cotton, silk, and cashmere, using both traditional and modern jacquard looms to create intricate brocade and damask designs. Each piece undergoes a proprietary finishing process to achieve the soft, lustrous quality that defines the brand.
Its reputation for refinement and exclusivity has made it a trusted supplier for iconic institutions, from St. Peter’s Basilica to the Orient Express.
Expanding Retail Network
The Frette Toronto store forms part of the brand’s current global expansion under CEO Filippo Arnaboldi, who has repositioned the company as a broader luxury lifestyle brand. Frette operates more than 100 boutiques worldwide, with flagship locations in Milan, Paris, London, New York, Hong Kong, and Shanghai.
In North America, Frette operates stores in New York City, Boston, Beverly Hills, Aspen, Houston, Palo Alto, and Miami’s Bal Harbour Shops, as well as outlets in Woodbury Common, Desert Hills, and Sawgrass Mills. The company’s new retail format, introduced at its Shanghai flagship in October 2025, emphasizes experience-based shopping with digital customization tools and private consultation areas.
Focus on Lifestyle and Hospitality
Beyond its core bedding and bath lines, Frette has expanded into home accessories, loungewear, and fragrances. The company also continues to grow its luxury hospitality partnerships, supplying custom linens to more than 1,000 hotels worldwide.
Arnaboldi has described Frette’s evolution as a shift “from linens to lifestyle,” positioning the brand to serve both residential and hospitality clients with cohesive design offerings. This diversification strategy has been central to Frette’s growth across Asia, Europe, and North America.
