Shashi Foods Group, one of North America’s key players in spice, grain, and cereal manufacturing, has unveiled a new $95-million flagship processing facility in Vaughan, Ontario, and officially rebranded as Scale Foods.
This unites its portfolio of companies, including Shashi Foods, Smile Natural Foods, and New York Spice, under a single, industry-leading banner.
With this rebrand and major investment, Scale Foods is raising the bar for end-to-end manufacturing, quality, and innovation across North America’s food supply chain. Family-owned since 2006, Scale Foods is now positioned as a one-stop, vertically integrated supplier for the continent’s most trusted food and retail brands. From spices, herbs, and seasonings to breakfast cereals, granola, muesli, and oatmeal, the company delivers purity and consistency across every aisle, explained the company.
“Scale Foods is the result of hard work and relentless drive, not just to grow, but to do business the right way,” said Sujay Shah, CEO of Scale Foods. “This new state-of-the-art production facility and headquarters represents the next chapter of growth. We’re proud to offer unmatched product purity, reliability, and global reach, all rooted in the values we’ve held for nearly twenty years.”
Shah has been recognized as an EY Entrepreneur of the Year finalist and Indo-Canada Chamber of Commerce Entrepreneur of the Year, while driving the company’s growth into a vertically integrated North American leader in spices, grains, and cereals.
The company said the rebrand comes with the launch of the $95-million, state-of-the-art production facility in Vaughan, Ontario, employing more than 150 people and “pushing the boundaries of what food manufacturing looks like in North America. It’s the only true end-to-end site of its kind, importing raw ingredients from 40+ countries worldwide and handling everything in-house: steam-sterilizing, milling, grinding, blending, baking, and packaging across industrial, foodservice, and retail formats. This allows unmatched control, consistency, and purity at every stage of the supply chain.”
“The rebrand unites the group’s brands and divisions under one bold identity, giving partners and customers more value, clearer alignment, and stronger trust. And Scale Foods isn’t stopping there; the company is gearing up to roll out new consumer-facing brands in the year ahead.”
“We’ve always believed in building for the long term,” added Shah. “Uniting under the Scale Foods name allows us to step out from behind the scenes and share our story with the world, while staying true to the values that got us here.”
The company was founded in 2006.
“The rebrand was about unifying everything we’ve built over nearly two decades. We had multiple divisions, Shashi Foods, Smile Natural Foods, and New York Spice, all operating successfully, but under different names. It was time to bring them together under one cohesive brand that truly represents who we are today: a vertically integrated, North American leader in spices, grains, and cereals,” said Shah.
“Scale Foods reflects our growth and our philosophy. “Scale” isn’t just about size; it’s about balance, precision, and progress. It’s a statement that we’re built for the future, ready to keep raising the bar for purity, transparency, and innovation across the food supply chain.
Shah said vertical integration has been at the core of the company’s success.
“We wanted to own every step, from importing to steam sterilizing, milling, blending, baking, and packaging, because it gives us control over purity, quality, and consistency. In an industry where most companies outsource at least one part of their process, that control is rare,” he said.
“By investing in this structure, we eliminate risk, improve traceability, and deliver unmatched freshness to our customers. It’s also how we future-proof the business. Supply chains have become unpredictable globally, so being vertically integrated allows us to stay agile and reliable no matter what’s happening in the world.”
Remaining family-funded has given the company the freedom to grow at its own pace and stay true to its values.
“We’re not solely driven by quarterly targets or short-term gains; we’re thinking in decades,” noted Shah.
“That independence has allowed us to reinvest heavily into our people, our technology, and our facility. It also means every decision we make comes from a place of integrity and long-term vision, not external pressure. We’ve built this company on trust and relationships, and being privately owned lets us protect that foundation.”
He said the facility is both a milestone for the company and a signal of what’s possible for Canadian manufacturing.
“At a time when many companies are moving production offshore, we’re doing the opposite. We’ve invested locally because we believe in Canada’s potential to lead in food innovation and quality,” he shared.
“Our Vaughan headquarters is one of the most advanced facilities of its kind in North America. We’ve created hundreds of skilled jobs and are continuing to grow to 200+, strengthening our regional supply chain, and setting a new benchmark for transparency and capability in the Canadian food sector.
“At Scale Foods, we view growth through the lens of performance, partnership, and purpose. Our reputation has been built on relationships grounded in respect, consistency, and shared standards. In a market that prizes authenticity and sustainability, we remain focused on what endures: precision, integrity, and excellence in everything we do.”
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