Skip, the Canadian food delivery company formerly known as SkipTheDishes, is broadening its offerings beyond restaurants to meet growing consumer demand, Paul Sudarsan, senior vice-president of partnerships, said in an interview.
Sudarsan said the company, founded in Winnipeg 12 years ago, has evolved from a start-up into one of Canada’s largest marketplaces.
“We pride ourselves on not resting on those laurels but really having a culture of innovation, listening to our customers,” he said.
The company recently rebranded by dropping “the Dishes” from its name to reflect a wider range of services.
“We know Canadians want so much more. Helping Canadians get to the good part is really about how do you remove the daily hassles from Canadians’ everyday life,” Sudarsan said.
He noted that Skip now offers delivery not only of restaurant meals, but also groceries and retail items through partnerships with companies including Rexall, Dollarama, and Walmart.
“Walmart alone is over 300 locations, and it really allows us to penetrate the market but also serve the needs of Canadians across the country,” he said.
Skip has also expanded its loyalty program, Skip Plus, providing subscribers with benefits such as fee-free deliveries and access to experiences through partnerships with WestJet, the NHL, and Live Nation.
“All those components really get intertwined with all the exciting launches that we’ve been able to do with key partners across the country,” Sudarsan said.
Looking ahead, Sudarsan said the company is monitoring consumer trends closely.
“We’re fortunate enough to have search queries that we get to see there’s going to be more to come,” he said, emphasizing Skip’s focus on understanding Canadian customers and delivering a seamless experience through its app and web platform.
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