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Uber Eats and Loblaw partner to expand on-demand grocery delivery in Canada

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Uber Technologies Inc. and Loblaw Companies Limited announced a new partnership Thursday to bring Loblaw’s grocery and pharmacy banners to the Uber Eats app, offering Canadians more on-demand shopping options.

Through the collaboration, consumers can now shop from select Loblaw banner stores using Uber Eats, with all participating locations expected to be available nationwide by Nov. 12.

At launch, customers will be able to order from several Loblaw brands, including Real Canadian Superstore, No Frills, Maxi, Your Independent Grocer, Real Atlantic Superstore, Loblaws, Zehrs, Fortinos, Provigo, valu-mart, Shoppers Drug Mart, Pharmaprix, and stores in Newfoundland and Labrador.

Klaas Knieriem
Klaas Knieriem

“Uber Eats is giving Canadians more grocery options to choose from and making it easier to get anything they need delivered, whether that’s quick ingredients for dinner, groceries for the week or important health and wellness needs,” said Klaas Knieriem, Head of Retail for Uber Eats in Canada. “Welcoming Loblaw and its banners to the Uber Eats platform is helping us expand our in-app selection so that we can offer Canadians more convenience and access to the brands they trust and rely on every day.”

Lauren Steinberg
Lauren Steinberg

Lauren Steinberg, Chief Digital Officer at Loblaw Companies Limited, said the company continues to evolve to meet customer needs. “Canadians are looking for easy, flexible ways to shop for the things they need most, and we continue to enhance our offering to meet them,” she said. “By bringing our grocery, beauty and health products to Uber’s marketplace, we’re making it easier for customers to get quality products from the brands they trust, delivered right to their door.”

According to the companies, customers can access the new service by opening the Uber Eats app, selecting the “Grocery” or “Health” category, choosing their preferred Loblaw banner, adding items to their cart, and tracking their order in real time.

To celebrate the launch, Uber Eats and Loblaw banners are offering a variety of promotions for users, including special offers for Uber One members and first-time Uber Eats customers. Promotions and terms are available within the Uber Eats app.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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