Amazon has released its Amazon Canada Impact Report 2025, outlining the scale and breadth of the company’s investment, employment footprint, logistics infrastructure, and community involvement across the country. The report positions Amazon as one of the most significant private sector contributors to Canada’s retail, logistics, technology, and digital services ecosystem, with more than $65 billion invested since 2010 and operations spanning nearly every province.
Since launching Amazon.ca in 2002, the company has steadily expanded its presence nationwide. As of 2025, Amazon employs more than 46,000 people across Canada and operates close to 70 logistics and operations sites from coast to coast. According to the report, third party economic analysis estimates Amazon’s investments have contributed more than $55 billion to Canada’s gross domestic product, reflecting both direct and indirect economic activity.
The report frames 2025 as a year of continued operational scaling, workforce investment, and faster delivery capabilities, while also emphasizing Amazon’s growing role in supporting Canadian small businesses, content production, and sustainability initiatives.
Capital Investment and Economic Contribution Continue to Climb
Amazon reported more than $13 billion invested in Canada during 2024 alone, including spending on infrastructure and employee compensation. Cumulatively, Amazon’s Canadian investment since 2010 now exceeds $65 billion. These investments include fulfillment centres, delivery stations, sortation centres, AWS data centres, corporate offices, and technology hubs.
The report estimates that Amazon’s activities supported more than 95,000 indirect jobs in Canada in 2024 across sectors such as construction, transportation, logistics, and professional services. Amazon also reported contributing more than $12 billion to Canada’s GDP in 2024 through its investments and operations.
From a fiscal perspective, Amazon reported total tax contributions of $4.7 billion in Canada for the full year 2024, up from $3.8 billion the previous year. This included $780 million in directly incurred taxes such as corporate income tax and payroll taxes, along with an additional $3.9 billion in indirect taxes collected and remitted through sales taxes.
Expanding a National Logistics Network
A significant portion of Amazon’s Canadian footprint is its logistics and fulfillment network. As of 2025, Amazon operates 23 fulfillment centres, four sortation centres, 31 delivery stations, six AMXL delivery stations, and four exchange points across Canada. These facilities support last mile delivery in more than 4,500 cities and towns eligible for Prime free One Day delivery.
The company’s physical presence spans major urban markets and secondary communities, with fulfillment centres in locations including Delta, Richmond, Calgary, Edmonton, Ajax, Brampton, Hamilton, Mississauga, Ottawa, and Toronto. The network is designed to bring inventory closer to customers, reduce delivery times, and increase reliability.
Amazon reported that this infrastructure investment directly enabled expanded Same Day and Overnight Delivery options in several Canadian markets during 2025, reinforcing the company’s competitive positioning in convenience driven retail.
Faster Delivery Reshapes Customer Expectations
In 2025, Amazon expanded Same Day Delivery across multiple Canadian cities, including Calgary, Edmonton, the Greater Toronto Area, Hamilton, and Ottawa. In Calgary and Edmonton, Prime members now have access to delivery windows that bring packages from click to doorstep in as fast as seven hours. Overnight delivery options also allow orders placed as late as 8:30 p.m. to arrive the following morning.
In Ontario markets, Amazon introduced additional daytime and afternoon delivery windows, complementing existing evening and overnight options. According to the report, customers can now place orders in the morning and receive items later the same day, expanding flexibility across millions of eligible products.
The company attributes these delivery enhancements to continued investment in fulfillment proximity, automation, and logistics efficiency, while maintaining a focus on employee health and safety.
Workforce Investment and Wage Growth
Amazon reported that it invested more than $110 million in additional frontline employee pay in 2025. In September, the company raised the average hourly base wage for frontline employees in Canada to $24.50, up from $23.50 in 2024. This represents a 4.3 percent year over year increase.
According to the report, full time frontline employees now earn a minimum annual salary of $50,960 based on a 40 hour work week. Amazon also highlighted its step plan compensation model, which provides scheduled wage increases over time and additional referral incentives for eligible employees.
In addition to wages, Amazon emphasized its benefits offering, which includes medical, dental, vision coverage, and a group RRSP plan for eligible employees.
One employee quoted in the report stated, “We now have a nice home to live in, and I don’t think that would be possible without Amazon.”
Education, Upskilling, and Career Mobility
Amazon’s Career Choice program remains a central component of its workforce strategy in Canada. In 2025, the company enhanced the program to pre pay 100 percent of tuition costs for eligible employees, removing the previous employee contribution requirement. Amazon also reduced the eligibility period from one year of employment to 90 days.
Since launching in Canada in 2014, nearly 12,000 employees have participated in Career Choice. The most popular programs include truck driving, data analytics, and cybersecurity. The program partners with 18 educational institutions across Canada.
Chuck Cummings, Director of Customer Fulfilment at Amazon Canada, stated, “By removing cost and eligibility barriers, we’re taking our most significant step to help employees build new skills and pursue new careers at Amazon and beyond.”
AWS and Canada’s Digital Economy
Amazon Web Services continues to play a major role in Amazon’s Canadian impact. AWS operates cloud regions in Calgary and Montreal, with additional local zones announced for Vancouver and Toronto. According to the report, AWS will invest an estimated $24.8 billion in Canadian digital infrastructure by 2037, supporting more than 9,300 full time equivalent jobs annually and generating more than $43 billion in GDP.
AWS reported that 100 percent of electricity consumed by its Canadian data centres is matched with renewable energy sources. The company also highlighted water efficient cooling practices, particularly in Calgary and Montreal.
AWS was named a Leader in the 2025 Gartner Magic Quadrant for Strategic Cloud Platform Services for the fifteenth consecutive year, reinforcing its positioning in enterprise and public sector cloud adoption.
Supporting Canadian Small Businesses
The Amazon Canada Impact Report highlights the role of independent sellers and small businesses on Amazon’s marketplace. Amazon launched its Canada Showcase storefront in 2025, featuring thousands of products from hundreds of Canadian brands across categories including grocery, home goods, beauty, and health.
The report includes case studies of Canadian entrepreneurs using Amazon to scale nationally and internationally, emphasizing the platform’s role in logistics, fulfillment, and customer acquisition. Amazon positions its marketplace tools, fulfillment services, and advertising products as enablers for small businesses seeking omnichannel growth.
Sustainability and Climate Commitments
Amazon reaffirmed its commitment to reaching net zero carbon emissions by 2040 through The Climate Pledge. In Canada, the company launched 50 custom electric delivery vans from Rivian in Greater Vancouver, marking the first deployment of these vehicles in the country.
The company also highlighted renewable energy investments, including wind and solar projects in Alberta and rooftop solar installations at logistics facilities. Amazon reported that it is the world’s largest corporate purchaser of renewable energy for the fifth consecutive year.
Community Investment and Canadian Content
Beyond logistics and retail, Amazon detailed its contributions to Canadian communities through grants, donations, and education programs. In 2025, Amazon awarded more than $700,000 in community grants and donated more than 1.8 million items to local organizations.
Amazon also continues to expand Canadian content production through Amazon MGM Studios, Prime Video, and Amazon Music. The company reported that more than 50 Amazon Original films and series have been produced in Canada since 2015, supporting jobs across the creative economy.
