As 2026 begins, Tim Hortons is looking back at 2025 with a detailed snapshot of what Canadians ordered most during their daily Tims runs. The data offers a window into national preferences, regional variations, and how the brand continued to evolve its menu and customer experience over the past year.
Across the country, familiar favourites once again dominated ordering patterns. The Apple Fritter emerged as Canada’s top donut in 2025, reinforcing its long-standing popularity. Chocolate Glazed was the most ordered Timbits flavour nationwide, while the classic Double Double remained the most common coffee order. On the cold beverage side, the Iced Capp continued its reign as the most ordered chilled drink, underscoring its enduring place in Canadian coffee culture.
Menu Innovation Drives Regional Standouts
Beyond its core staples, Tim Hortons spent 2025 introducing a range of new food and beverage offerings aimed at expanding choice across dayparts. In February, the brand launched scrambled eggs made with freshly cracked eggs, followed in June by the Supreme Stack lunch and dinner sandwich. August brought the introduction of hot and iced protein beverages, as well as new Chai Latte offerings.
Ordering data highlights how these innovations resonated differently across the country. Richmond, British Columbia recorded the highest volume of orders for the Loaded Breakfast Box with scrambled eggs, suggesting strong local uptake of the refreshed breakfast platform. Sherwood Park, Alberta led the country in Supreme Stack sandwich orders, while Surrey, British Columbia emerged as the top market for protein beverages. Markham, Ontario stood out as the leading city for the new hot and iced Chai Latte drinks.
These regional patterns reflect how menu innovation continues to complement Tim Hortons’ core offerings, while also allowing the brand to test and scale new products across diverse markets. Within the broader picture of Tim Hortons 2025 menu trends, the balance between familiarity and experimentation remained a defining theme.
Loyalty Growth, Delivery Behaviour, and Merchandise Demand
The year also delivered notable insights beyond food and beverage ordering. Prince Edward Island recorded the largest year-over-year percentage increase in Tims Rewards members, pointing to continued momentum in the brand’s digital loyalty strategy. Delivery habits showed a preference for simplicity, with the most popular Tims Delivery order consisting of four coffees.
Merchandise played an increasingly visible role in the brand’s ecosystem. The collectible Black Cat ceramic mug, which features a heat-activated design, was the top-selling merchandise item of the year on TimShop.ca. Its popularity highlighted growing consumer appetite for branded items that extend the Tim Hortons experience beyond the restaurant.
First Standalone TimShop Store Debuts in Toronto
In a notable retail-first for the brand, Tim Hortons also experimented with physical merchandise retail in 2025 through the launch of its first-ever standalone TimShop pop-up. The temporary store opened at CF Toronto Eaton Centre, marking a strategic expansion of the TimShop.ca concept into a brick-and-mortar setting during the holiday season.
Located on the lower level of the mall in a high-traffic inline space along the central retail corridor, the pop-up opened in early November 2025 and traded through the holiday period, closing at the end of the year. The storefront focused exclusively on merchandise rather than food, positioning it as a physical extension of TimShop.ca rather than a traditional restaurant format.
The space was designed by Toronto-based Mason Studio and presented an immersive environment described as dreamlike and playful. Drawing on themes of nostalgia, time, and memory, the design incorporated a pyjama-inspired aesthetic intended to feel whimsical and escapist. Features included a donut-shaped cash desk, a red cup wall, quilted architectural elements, a deconstructed food-truck-style kiosk, and a teddy bear standing roughly seven feet tall, all designed to spark curiosity and encourage exploration.
Product assortment mirrored and expanded on TimShop.ca, featuring Tims-branded apparel such as hoodies, sweaters, T-shirts, joggers, and festive family pyjamas. Drinkware, accessories, and at-home coffee products rounded out the offer, with an emphasis on limited-edition holiday items and quintessentially Canadian giftable souvenirs. Price points were positioned to appeal to a range of shoppers, from stocking stuffers to more statement pieces.
Community Impact Remains Central
Alongside commercial performance, community fundraising remained a major pillar of the brand in 2025. Through initiatives including Special Olympics Donut, Smile Cookie, Camp Day, Orange Sprinkle Donut, and the Holiday Smile Cookie campaign, Canadians helped raise more than $50 million through Tim Hortons charitable programs over the year.
“We’re proud that Tims restaurant owners continue to embrace the mission that our founder Tim Horton created for his first location: to be a place where anyone could go, at any time, and feel at home,” said Axel Schwan, president of Tim Hortons. “We’re thankful to be part of so many Canadians’ daily routines and special moments.”
“This wouldn’t be possible without our incredible Tims restaurant owners and their team members’ dedication to serving our delicious food and beverages, with exceptional hospitality, and their passion for giving back to the local communities they call home,” Schwan added.
Founded in 1964 with its first restaurant in Hamilton, Ontario, Tim Hortons has grown into Canada’s largest quick service restaurant chain, with nearly 4,000 locations nationwide and more than 6,000 restaurants globally. While the brand remains synonymous with Original Blend coffee, Double Doubles, donuts, and Timbits, its 2025 performance illustrates an ongoing effort to evolve across menu innovation, digital engagement, merchandise, and experiential retail.
