Adonis Mediterranean Market says it is introducing special offers and a dedicated catering menu across its Quebec and Ontario stores ahead of Ramadan, a period the company describes as its busiest time of year.
The specialty grocer says the initiative includes a catering menu, an expanded selection of imported products and a range of in-store prepared foods tied to Mediterranean and Middle Eastern culinary traditions.
Ramadan accounts for a significant share of seasonal sales for the retailer. The company says 33 per cent of its annual dates sales occur during the six weeks of Ramadan, with dates considered a staple during the holy month.
“Ramadan is important for many Canadians, a time of sharing, family and solidarity,” said Layla-Vanessa Fadous, Marketing Director at Adonis. “We are pleased to offer quality products for people to enjoy with their loved ones and celebrate the rich culinary traditions of this special time.”
Seasonal demand drives expanded offering
The Montreal-based chain says it sees a strong increase in demand for traditional meals and specialty products during Ramadan, prompting it to expand its assortment and prepared food offerings during the period.
According to the company, stores will feature a specially designed catering menu that includes traditional dishes, grilled items, side dishes and desserts available in store. It is also expanding its range of imported products and in-house prepared foods, including pita breads, hummus, basturma meat, fresh salads and marinades prepared daily.
The company positions its in-store prepared items as central to its operations, with recipes developed internally and products made on site.
Focus on in-house production
Éric Provost, Vice President and General Manager of Adonis, said the retailer’s in-store preparation model is key to its relationship with customers.
“Our teams take special care to reproduce the flavours that are an integral part of these culinary traditions,” said Provost. “Developed over many years, this knowledge is central to the relationship we maintain with our customers. Among our most popular products is basturma, a specialty meat typically consumed during Ramadan, which we produce entirely in-house. Each year, more than 10 kilograms are prepared locally by our teams, which illustrates our commitment to craftsmanship, freshness and local production.”
Adonis says its homemade products are prepared in store using established methods and recipes developed by the company, with an emphasis on ingredient selection and freshness.
Company background
Established in 1979, Adonis operates as a specialty grocery chain offering products inspired by Middle Eastern and Mediterranean cuisines. The company has stores in Quebec and Ontario and has been part of the METRO Group since 2017.
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