In recent years shopping centres have become more than just places to shop.
It’s all about the experience.
Cadillac Fairview, one of the largest owners, operators, investors and developers of best-in-class office, retail, multi-family residential, industrial and mixed-use properties in North America, has been at the forefront of providing interactive experiences to customers.
And right now it’s a busy time for the company as it celebrates the Olympics and Chinese New Year.
It has launched CF Play Makers, an immersive, winter play experience coming to select CF shopping centres nationwide. It launched with a flagship activation CF Toronto Eaton Centre on Thursday, transforming the centre into a dynamic hub for winter sport, play, and community spirit, bringing the excitement of the 2026 Olympic Winter Games to the heart of downtown Toronto.
Jodi Clare, Senior Director, Partnerships and Business Development, Cadillac Fairview, said the initiative directly supports Cadillac Fairview’s commitment to “transforming communities for a vibrant tomorrow” through the power of play.
“Timed to coincide with the 2026 Olympic Winter Games, CF Play Makers offers our guests a relevant and timely opportunity to engage with and try out Olympic winter sports at 10 select centres, including CF Toronto Eaton Centre, creating memorable experiences and community connection,” she said.
“Our shopping centres serve as true gathering places for our communities, and our curated experiences play a big role as we aim to inspire and delight our guests with each and every visit.”
Clare said the company maintains an ongoing, robust schedule of activations.
“Our dedicated Experience team manages a wide range of initiatives, from small, unique moments to major seasonal campaigns, such as the holiday program. Furthermore, we consistently partner with brands and retailers to host diverse activations across our portfolio throughout the year,” she explained.
“While national campaigns like CF Play Makers utilize a unified strategy, our overall approach is market-specific, tailoring experiences and activations to reflect the unique local markets and communities each CF property serves.”
Until February 22, people are invited to get in the game and participate in a variety of Olympic-inspired activities at CF Toronto Eaton Centre, including:
- Ski Simulator – MAC Court (Level 1)
- Interactive Hockey Shooting & Stick Handling – Trinity Court (Level 3)
- Curling – Victoria’s Secret Corridor (Level 2)
- Team Canada Viewing Lounge – Queen’s Cross Food Hall
In addition to CF Toronto Eaton Centre, CF Play Makers activations will take place across the Greater Toronto Area including CF Sherway Gardens and CF Fairview Mall, featuring hockey and Curling Canada-partnered curling experiences alongside Olympic Games screenings.
Cadillac Fairview is also inviting shoppers to celebrate the Year of the Horse at select shopping centres. Until March 4, CF Toronto Eaton Centre, CF Markville and CF Fairview Mall will host a variety of community-focused events, including traditional performances, interactive activities, and festive décor. Activities will also take place until March 3 at CF Pacific Centre and CF Richmond Centre.
Guided by the Horse’s traditional associations with energy, persistence, and social connection, this year’s program mirrors that vitality through high-impact performances and immersive environments. Guests will be greeted by stunning visual displays, including iconic “supertrees” inspired by Singapore Marina Bay’s giant vertical gardens, themed decals, and pillar wraps, said Cadillac Fairview.
“We are proud to offer a truly vibrant program that embodies the energy and vitality of the Year of the Horse,” said Lillian Tummonds, Senior Vice President, Retail, Cadillac Fairview. “Lunar New Year is a significant celebration for many of our guests, and we are committed to creating an unforgettable, welcoming experience for visitors across our centres. Gung hay fat choy / 恭喜發財.”
For specific event information, please visit individual property websites for details: https://shops.cadillacfairview.com/
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