Montreal-based clothing retailer GARAGE has launched e-commerce operations in the United Kingdom, allowing customers to shop the brand online as the company advances its international growth strategy.
The North American apparel brand said its U.K. website is now live, with shipping available across England, Scotland, Wales and Northern Ireland. The launch gives the company a direct-to-consumer foothold in the market ahead of planned physical store openings later this year.
Entry into U.K. market
The company said the e-commerce rollout represents a first step in building a customer base in the U.K. and provides immediate access to its products through the brand’s digital platform.
“This is something we’ve been working toward for a long time,” said Andrew Lutfy, CEO of GARAGE. “We already see strong interest from the UK, and launching e-commerce is an important first step in building a real connection with customers here. It gives people immediate access to the brand, and it sets the foundation for what’s coming next.”
GARAGE said the online launch introduces the brand to a new geographic market and supports its broader international expansion plans.
Physical retail plans
In addition to the digital launch, the company confirmed it plans to open physical retail locations in the U.K. later this spring. Stores are slated for Oxford Street in London and at Bluewater Shopping Centre.
The company characterized the combination of e-commerce and physical retail as part of its approach to establishing a presence in the market.
Product offering and brand positioning
GARAGE said the U.K. website features its latest collections, alongside brand campaigns. The online platform serves as an introduction to the company’s merchandise for U.K. customers.
The brand described itself as having a strong following in North America, where it has built recognition through regular product releases and a focus on direct engagement with its customer base.
Company background
Founded in Montreal in 1975, GARAGE operates as a women’s clothing brand with a long-standing presence in North America. The company said it has built its business around frequent product drops and an emphasis on understanding its customer.
GARAGE said it has developed a loyal following by maintaining close ties with its audience and adapting its offerings to how customers live and dress. The company positions its products as elevated, off-duty essentials designed for everyday use.
The U.K. e-commerce launch marks the latest step in the company’s efforts to extend that model beyond North America as it pursues growth in international markets.
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