IKEA and Tiny Chef are teaming up with three new episodes featuring the beloved stop-motion star.
This playful collaboration, being released between February 2 and February 9, invites everyone into the company kitchen to rediscover the joy of cooking through the Tiny Chef, the charming vegan character known for turning simple meals into moments of happiness, said the retailer.
“At IKEA, we believe food brings people together and enriches everyday moments,” says Lorena Lourido Gomez, Global Food Manager at IKEA Retail (Ingka Group).
“Serving over 600 million guests annually, we have the privilege and responsibility to make healthier, sustainable food choices accessible and affordable for the many. We are excited to partner with Tiny Chef, showing people that plant-based eating should be joyful, creative, and full of flavour, not just better for the planet. We believe this partnership will bring a smile, while inspiring people to try something new.”
Coinciding with the launch of the retailer’s innovative plant-rich falafel ball, the series celebrates creativity, new possibilities, and everyday joy. It aligns perfectly with its 2026 focus on Cooking & Eating, encouraging fun, sustainable, and delicious food experiences at home, said the company.
The company said the story begins with Tiny Chef visiting an IKEA store in search of a spatula, only to find a job application. What follows is a heartwarming journey as Tiny Chef becomes an ambassador for IKEA’s new falafel balls and joins the restaurant team as a Food Co-worker. At the heart of this collaboration is IKEA’s falafel ball. Made with chickpeas and inspired by IKEA’s iconic meatballs, it offers an affordable, flavourful option to make plant-rich eating familiar and inviting. Availability of IKEA’s new plant-rich falafel balls may vary by market, explained the company.
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