IKEA Canada will offer a $1 traditional breakfast at its Swedish Restaurants nationwide on Saturday, with proceeds supporting the Breakfast Club of Canada.
The one-day promotion, available to IKEA Family members from store opening until 11 a.m. on Feb. 14, directs all proceeds to the national charity, which provides school breakfast programs for children.
The retailer said the initiative is part of a broader effort to position its food and home offerings as affordable options for Canadians facing higher living costs, while also driving in-store traffic through its loyalty program.
One-day fundraiser tied to loyalty program
The $1 breakfast will be available at IKEA locations across Canada and is exclusive to members of IKEA Family, the company’s free loyalty program.
Rob Kelly, chief commercial officer at IKEA Canada, said the promotion aligns with the company’s focus on supporting at-home cooking and dining.
“Cooking and eating at home continue to play a central role in how Canadians live today,” said Kelly. “This year, we’re focused on helping people create kitchens and mealtime routines that truly support everyday life. We know that many Canadians are navigating rising costs and looking for affordable, sustainable solutions. and our goal is to make it easier to prepare and enjoy real meals at home–no matter the budget or living situation.”
IKEA Canada said a previous $1 breakfast campaign drew a strong customer response. The company did not disclose how much was raised.
Breakfast Club of Canada said the partnership supports its efforts to provide access to nutritious morning meals for children across the country.
“Every breakfast served is a moment of care that helps a child start the day ready to learn, grow, and succeed. Initiatives like this remind us that when a community comes together, we can make a meaningful difference in the lives of children. We are deeply grateful to IKEA for their continued commitment and for helping make this impact possible,” said Paul Lethbridge, Director, Corporate and Community Giving, Breakfast Club of Canada.
Broader February promotions
The breakfast fundraiser coincides with a series of limited-time February discounts aimed at cooking, dining and home furnishings categories.
For IKEA Family members, the offers include:
- 20 per cent off cooking and eating, dining and outdoor dining products from Feb. 9 to 22
- 20 per cent off dining furniture from Feb. 9 to 22
- 15 per cent off rugs from Feb. 5 to 8
- 15 per cent off cushion covers from Feb. 12 to 16
- 15 per cent off sofas and sofa beds from Feb. 5 to 18
- 15 per cent off LOCKEBO custom countertops from Feb. 9 to 22.
The company also said it recently introduced a refreshed Swedish Restaurant menu featuring globally inspired dishes, with pricing that allows a family of four to eat for about $30.
All of the February promotions, including the $1 breakfast, are available exclusively to IKEA Family members. The company said membership is free and provides access to rewards, special offers and events.
Canadian footprint
IKEA Canada, part of the Ingka Group, operates 15 stores in Canada. The global group runs 574 IKEA stores in 31 countries.
The company said it welcomed 33.3 million visitors to its Canadian stores last year and 199.9 million visitors to its website, IKEA.ca.
Founded in Sweden in 1943, IKEA is a home furnishings retailer offering a range of household products.
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Love the story is about IKEA Canada, and the image used is of an IKEA in the USA