Shell Canada Limited (Shell), a subsidiary of Shell plc, is joining the Scene+ loyalty partner network – teaming up with Scene+, Scotiabank and Tangerine to unlock new ways for eligible members to save and earn rewards on everyday essentials like fuel, groceries, entertainment, banking and travel.
“Partnering with Scene+, Scotiabank and Tangerine is a major step forward for our loyalty and partner programs, creating the best experience for our customers to save and earn rewards when they visit Shell,” said Kent Martin, General Manager, Shell Canada Mobility and Convenience.
“Through these partnerships, in addition to instant savings, customers will soon be able to earn and redeem rewards on fuel, car washes and eligible convenience store purchases at more than 1,400 Shell locations nationwide – making every visit more rewarding.”
Scene+ said it is one of Canada’s leading loyalty programs with over 15 million members. It is co-owned by Scotiabank, Empire Company Limited and Cineplex Inc.
The new offering will roll out in Alberta on March 3, expanding nationwide on May 26.
“We listened to our members when they told us they wanted a fuel loyalty partner. As a leader in the fuel industry, Shell is an ideal partner for our ecosystem,” said Tracey Pearce, President, Scene+.
“Whether you’re fueling up for a road trip, picking up groceries, having a night out, or booking your next vacation, our expanded Scene+ partners, breadth of our footprint – both online and off – and the ability to accelerate your loyalty rewards while using payment cards that earn Scene+ points help you make your everyday experience even more rewarding.”
Officials said Shell customers can continue to earn and redeem AIR MILES at Shell locations through March 2, in Alberta, and through May 25, across the rest of Canada.
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Shell departing the AIR MILES program (not to mention the imminent demise of AIR MILES itself in favour of something nebulous called “Blue Rewards”) is one of the biggest disasters of the past 12 months. Never mind Trump’s tariffs, grocery inflation and rising utility costs: no longer being able to collect AIR MILES on fuel is the worst development imaginable for the Canadian pocketbook.
There is no loyalty program that has delivered the kind of value for our family that AIR MILES has. AIR MILES flight rewards have enabled us to take dream trips that otherwise would not have been feasible. Over the past 10 years alone, we have redeemed for return flights to Seoul, Hong Kong, Delhi, Tbilisi, Tokyo, Dublin, Zurich, London UK, Zagreb, Nice, Amsterdam, Quito and Athens. There simply isn’t any other Canadian program that combines daily shopping (including retailer bonuses) with flight rewards of AIR MILES level of value. Losing Safeway and Sobeys in 2022 was a major blow but we managed to keep our collecting going with MasterCard, Pharmasave and Shell. Now, with Shell gone and AIR MILES heading into an uncertain future (is “Blue Rewards” blue because that’s how longtime collectors are going to feel about the program changes?) we wonder where to turn next for a decent return on our loyalty dollars.