Retail excellence rarely happens by accident. It is built through late nights, tough decisions, creative risks, and teams who keep pushing even when conditions are uncertain. The Excellence in Retailing Awards , hosted by Retail Council of Canada , are your chance to make that work visible and let your team’s achievements take centre stage in the industry.
With 13 award categories spanning Store Design, Environmental Leadership, Supply Chain Innovation, and new categories for Unified Commerce, AI Operations, and Consumer AI Experience & Marketing, these awards reflect the many ways excellence shows up in retail. (Explore the categories here: Excellence in Retailing Awards Categories & Submission Info – RetailCouncil.org)
Strong submissions share a simple structure: a clear challenge, a smart strategy, thoughtful execution, and meaningful results. But what truly elevates a case study is its story. This is brand storytelling at its most authentic. It’s not advertising language — it’s the narrative of how your team saw a problem, owned it, and built something better. These stories shape how your brand is understood internally and across the industry.
Recognition has real psychological power. It reinforces purpose. It deepens pride. It tells people their work matters beyond daily targets and deadlines. In demanding times, recognition becomes a form of leadership. It strengthens culture, fuels motivation, and reminds teams why they do what they do.
The work is already done — the brainstorming, the testing, the problem-solving, the collaboration, the persistence. The submission is simply the final push that turns effort into visibility and excellence into legacy.
Submissions are open now. Register your submission by March 13, 2026, and upload all your details by March 27, 2026. Winners will be announced at the Excellence in Retailing Awards Gala on June 2, 2026, which closes the first day of RCC STORE 26.
You earned this moment to shine. It’s time to show the industry what your team built.
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