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New chapter for Windsor Station – Group Society and Laurier Capital acquire iconic Montréal landmark

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A consortium of experienced investors, composed of Group Society and Laurier Capital, has acquired Windsor Station, an architectural and historical gem nestled in the heart of Montréal.

This transaction marks the beginning of an ambitious revitalization project aimed at restoring this “exceptional asset and transforming it into a vibrant hub for Montréal’s workforce and community,” according to a news release.

The retail offering will be diversified and upgraded, including the arrival of a major new 10,000-square-foot restaurant adjacent to the Bell Centre on Avenue des Canadiens-de-Montréal. Additional retail and service concepts are currently being evaluated and will contribute to leasing new spaces while enhancing the experience of existing tenants, explained the consortium.

Although known for its iconic architecture and its event hall, Salle des Pas Perdus, Windsor Station remains relatively unknown to the public for its 326,000 square feet of office and retail space, with direct access on Peel Street, Avenue des Canadiens-de-Montréal, and Saint-Antoine Street, it said.

Guillaume Jacob
Guillaume Jacob

“Despite the concerns often raised about the office market, we believe strongly in the potential of institutional-grade real estate assets such as Windsor Station,” said Guillaume Jacob, Co‑Founder and Partner at Laurier Capital.

“Our strategy is to acquire high-quality, well‑located properties with strong growth potential. We are seeing increasing demand for AAA spaces, and this category is nearly fully leased. With no new office construction in the pipeline, high‑quality properties will continue to experience rising rents and higher occupancy.”

The new owners said their aim is to restore Windsor Station to its full vitality and turn it into a true Montréal attraction that is accessible, vibrant, and contributing to the dynamism of downtown Montréal.

The consortium intends to build on the history and legacy of Windsor Station, as stated by members of the Cheaib family, founders of Group Society: “Our vision is to ensure that this historic landmark becomes an essential destination, where history meets innovation, energizing downtown Montréal and supporting the return to the office.”

The consortium said it aims to attract innovative companies, technology firms, dynamic start-ups, as well as smaller professional offices. The objective is to offer inspiring and engaging environments connected to urban life, responding to the growing demand for distinctive, high‑quality work experiences.

Despite the challenges surrounding the return to office, Group Society and Laurier Capital noted their confidence in the potential of this asset class.

Founded by the family of Elie Cheaib, Group Society has developed more than 800 rental units and owns several commercial properties in Montréal.

A new organization in Montréal’s real estate landscape, Laurier Capital was founded by Jacob and Laurent Dionne‑Legendre. Laurier Capital leverages its established network for leasing and asset management, demonstrating an ability to act quickly. Windsor Station represents its fifth acquisition since its founding less than three months ago.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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