Michaels says it is fueling the joy of creativity and celebration with the launch of a revamped loyalty program in Canada, making it easier and more rewarding than ever for customers to create and celebrate what they love.
Customers now have access to unique benefits and a tiered rewards system, designed to give them more back on every project, party, and purchase, said the retailer.
“Bringing an upgraded loyalty program to Canada is a significant milestone in our mission to fuel the joy of creativity and celebration everywhere we serve,” said Derek Schweitzer, Senior Vice President, Stores (Canada) at Michaels. “The brand-new benefits provide our Canadian customers with the exclusive value and perks they’ve been waiting for, making it easier than ever to create and celebrate what they love.”
The more customers shop and engage, the more they unlock, added the retailer.
Michaels said the new program’s features include three defined tiers designed to reward every level of creativity:
- Red members earn 3% in rewards on their purchases when they join
- Gold members earn 6% in rewards on their purchases after $300 in annual spend
- Platinum members earn 9% in rewards on their purchases after $1,000 in annual spend
Each tier builds on the last, stacking on more rewards, exclusive access, and elevated recognition, including tiered birthday discounts for every member (15% for Red, 20% for Gold, and 25% for Platinum), it said.
Gold and Platinum members will also enjoy extras like:
- Everyday Perks – tier-based coupons for any one regular-priced item that can be used every day (35% for Gold, 40% for Platinum)
- Exclusive first looks at select new products and events
- A complimentary Michaels tote bag just for Platinum members
To sign up to become a Michaels Rewards member, see a Team Member in-store or visit michaels.ca/rewards.
Michaels operates over 1,300 stores across 49 U.S. states and Canada, including 138 stores across all 10 Canadian provinces. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973, it is headquartered in Irving, Texas.
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