Spruce Meadows is partnering with Liberty Oak View Entertainment (LOVE), as its exclusive event hospitality provider.
LOVE will manage food and beverage services at Spruce Meadows for sporting events, private events, and public performances. As part of the partnership, the company will introduce menu offerings that showcase regional flavours while delivering an exceptional guest experience, explained Spruce Meadows, which is an iconic, sprawling equestrian facility on the south side of Calgary.
“As Spruce Meadows enters its 51st year of operations and continues to evolve as a year-round sports and entertainment venue, we are delighted to introduce Liberty Oak View Entertainment as a partner with us on the journey. Together we are committed to elevate the fan experience to new heights,” said Linda Southern-Heathcott, President & CEO of Spruce Meadows.
“Our teams will raise the bar and bring something truly memorable to every event. I invite our guests to come and discover what we have to offer, from family-friendly events to unforgettable concerts, show jumping tournaments, Cavalry FC games, PetFest, the International Christmas Market and so much more.”
Spruce Meadows said hospitality enhancements include redesigned concession concepts, faster service models, and improved point of sale flow, all designed to elevate the event day experience while making food and beverage offerings more accessible.
The partnership reflects its ongoing commitment to its year-round guest experience as the venue continues to expand its programming as the sports and entertainment destination in south Calgary, it noted.
“Spruce Meadows is a world-class destination with a reputation built on quality and attention to detail, and our approach to hospitality reflects that same standard,” said Nick Di Donato, Co-Founder, Liberty Oak View Entertainment. “From day one, our focus is on delivering a food and beverage experience that is intuitive, high-quality, and consistent for every guest.”
LOVE said it is positioned to deliver an intentional, full-service hospitality solution combining creativity, service excellence, and an unmistakable “wow” factor. Managed by leaders from Oak View Group and Liberty Entertainment Group, the partnership launched at Rogers Stadium in Toronto and serves as a platform for transforming venue hospitality nationwide, setting a new benchmark for food, beverage, and premium experiences across Canada.
Liberty Oak View Entertainment (LOVE) was formed in 2025 through a partnership between Oak View Group (OVG) and Liberty Entertainment Group (LEG).
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