Honestly Good Chicken Fingers has appointed Naomi Kempkes as President, marking a new chapter for the Canadian-grown brand as it continues its expansion across Canada and the United States.
As Co-Founder and former Vice President of Operations, the company said Kempkes has been instrumental in building the brand’s foundation, overseeing day-to-day operations, developing systems to support consistency and performance and helping shape the company’s overall vision and culture. In her new role as President, it said Kempkes will lead the brand’s next phase of growth, with a focus on expanding its footprint while maintaining the quality and guest experience that have become central to the company.
“From day one, our goal has been to create a chicken finger brand that delivers an exceptional product while creating an experience that guests genuinely enjoy,” said Kempkes. “Seeing how far Honestly Good Chicken Fingers has come has been incredibly rewarding, and I’m excited to continue building on that momentum as we introduce our brand to more communities across North America.”
With more than 15 years of restaurant industry experience, Kempkes brings extensive expertise in operations, leadership and team development. Prior to her co-founding Honestly Good Chicken Fingers, she held leadership roles with several established restaurant brands, including Recipe Unlimited Corporation, The Burger’s Priest, Fionn MacCool’s and East Side Mario’s, where she developed a deep understanding of building strong teams and delivering consistent guest experiences, said the company.
Under Kempkes’ leadership, Honestly Good Chicken Fingers said it will continue to focus on strategic growth opportunities, operational excellence and strengthening its position within the fast-casual restaurant landscape. The brand’s expansion strategy will prioritize bringing its signature menu and hospitality-driven approach to new markets while preserving the values that have guided its growth.
“We’re entering an exciting stage for Honestly Good Chicken Fingers, and our focus remains on thoughtful growth that allows us to deliver the same quality, service and experience at every location,” said Kempkes. “As we expand across Canada and into the United States, we’re committed to building a brand that our guests, team members and communities can be proud to be part of.”
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