Jersey Mike’s Subs is opening its first restaurant in Manitoba, marking the latest step in franchise operator Redberry Restaurants’ plan to expand the sandwich chain’s presence across Canada.
The Steinbach restaurant, located at 17 Market Blvd., is scheduled to open Wednesday, July 15. Redberry said it now operates more than 30 Jersey Mike’s locations across Canada as part of a plan to grow the brand to 300 Canadian restaurants by 2035.
The opening also launches a five-day fundraising campaign in support of Make-A-Wish Canada, part of a broader commitment announced in May to raise $1 million for the charity by 2030. The company said it has raised more than $270,000 for the organization since 2024.
Customers who receive a fundraising coupon distributed before the opening can make a minimum $3 donation to Make-A-Wish Canada in exchange for a regular sub during the campaign, which runs from July 15 to July 19. The company said customers must present a coupon to participate in the offer.
Customers without a coupon will be able to download the Jersey Mike’s app and receive a free regular sub after making their first in-app sub purchase during a limited-time promotion. They will also have the option to donate to Make-A-Wish Canada through a donation box located near the restaurant’s register.
“As we’ve expanded throughout the country, we’ve received many requests to bring Jersey Mike’s to Manitoba, and we’re excited to open our first-ever location in Steinbach,” said Ken Otto, CEO, Redberry. “Steinbach is a vibrant community with a growing restaurant scene, and we welcome everyone in for a taste of ‘A Sub Above’ and to help make a difference through our fundraiser with Make-A-Wish Canada.”
The Steinbach location will serve Jersey Mike’s menu of fresh sliced and grilled submarine sandwiches. The company said its meats and cheeses are sliced to order and served on bread baked in-store, while cheesesteaks are grilled fresh for each order.
The restaurant will be open daily from 10 a.m. to 10 p.m. Customers will be able to order in person, through the Jersey Mike’s mobile app, online and through national delivery platforms. Catering services will also be available.
Redberry, founded in 2005, operates more than 200 quick-service restaurants across Canada under the Burger King, Taco Bell and Jersey Mike’s brands. The company said its expansion has been supported through its partnership with Uncommon Equity.
Jersey Mike’s, founded in 1956 as Mike’s Subs in Point Pleasant, N.J., has grown to more than 3,200 locations across the United States and Canada.
Make-A-Wish Canada grants wishes for children diagnosed with critical illnesses and operates as part of an international wish-granting organization serving children in communities across Canada and in 50 countries worldwide. The organization said it has granted more than 40,000 wishes over the past 43 years, including 1,835 last year.
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