Telecommunications provider Fizz is expanding its retail distribution through a partnership with EB Games Canada, with an exclusive starter pack now available at 140 of the retailer’s locations across the country.
The $25 Fizz Starter Pack is aimed at customers seeking to sign up for a Fizz wireless plan and includes credits, additional data and access to a higher tier of the company’s loyalty program. The agreement marks an expansion of Fizz’s in-store presence as the company continues to build its wireless business beyond its original Quebec market.
Partnership expands in-store distribution
Fizz said the starter pack is available at 140 EB Games Canada stores. Customers can purchase the pack in-store, then customize their mobile plan and activate their Fizz service online.
“By extending its offer to EB Games Canada’s network of stores, Fizz is reaching out to a community it knows well–one made up of curious, independent people who love to explore and get the most out of every choice. With a starter pack designed for gamers, rewards that keep growing and perks to unlock, we’re giving these customers the simplest way to take their mobile experience to the next level,” said Martin Gendron, general manager of Fizz.
The starter pack is being positioned toward video game enthusiasts, collectors and pop-culture fans who shop at EB Games Canada stores.
EB Games Canada has more than 170 stores across the country, according to a news release. The 140 participating locations will feature the Fizz Starter Pack on free-standing displays.
“Our customers are drawn to brands that do things differently. Fizz’s fresh approach and customer-first model align naturally with that mindset. By bringing a new perspective to wireless, Fizz is a natural fit for our community and a great addition to the in-store experience we provide our customers,” said Stephan Tetrault, owner of EB Games Canada.
Starter pack includes wireless benefits
The $25 package includes benefits that Fizz says are worth more than $100. The package includes:
- A $75 credit applicable to the first bill;
- A one-time allotment of 100 GB of additional data valid for 12 months;
- Direct access to the second tier of the Fizz loyalty program, unlocking more generous rewards;
- A SIM card and an eSIM; and
- Several surprises.
Customers can complete their plan customization and service activation online after purchasing the starter pack.
Fizz continues geographic expansion
Fizz launched in Quebec in 2018 alongside Vidéotron, the traditional service provider of its parent company Québecor. The company is now expanding its operations in Ontario, Manitoba, Alberta and British Columbia, according to the release.
Fizz says its fully online service model is based on simplicity and pricing without hidden fees. The company also says it has the highest customer recommendation score, or Net Promoter Score, among telecommunications providers in Canada.
The EB Games partnership gives Fizz an additional physical retail channel while keeping plan customization and service activation online.
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