advertising

Retailers urged to start holiday advertising earlier as shoppers begin buying in September

Mario Toneguzzi -
Nearly half of Halloween shoppers began purchasing in September or earlier, while 81 per cent of Canadians plan to start holiday shopping before Black Friday, prompting calls for retailers to rethink advertising schedules.

43% of Canadians Less Likely to Trust AI-Generated Ads, Vistar Media Finds

Mario Toneguzzi -
Consumers continue to value the qualities AI often struggles to replicate: 69% say humour, emotion and entertainment make ads memorable, and more than half say relevance is what captures their attention.

Biggest marketing lessons from FIFA World Cup: Vistar Media

Mario Toneguzzi -
Consumers care far more about whether a brand feels relevant to the experience than whether it has official status.

Consumers assume brand content is AI-generated: Cashew

Mario Toneguzzi -
Nearly nine in 10 consumers (87%) believe the ads, social posts, product images and other content they see from brands are at least partly created using AI.

How small businesses are leveraging social media and AI to capture consumer attention: Constant Contact

Mario Toneguzzi -
Globally, 73% of small business owners identify as "Creators" in some capacity.

Olympics offer key advertising lessons for brands ahead of the 2026 World Cup, says Vistar Media Canada

Mario Toneguzzi -
During moments of mass attention when digital feeds are saturated, out-of-home becomes the unavoidable shared media layer.

Amazon Ads unBoxed Toronto Showcases AI Expansion

Craig Patterson -
Amazon Ads unBoxed Toronto highlights AI tools, unified campaign management and expanded Prime Video ad inventory for Canada.

Transit DOOH advertising surges in Canada as commuters return to public transit: Vistar Media Canada

Mario Toneguzzi -
Transit DOOH stands out because of the quality of attention it delivers.

How advertisers must adapt to the age of split attention: Roku 

Mario Toneguzzi -
For retailers, the opening moments of an ad need to work like a storefront window.

Reality TV drives Canada’s streaming & ad trends in 2025

Mario Toneguzzi -
Reality TV is reshaping Canadian streaming. Roku data shows 85% reach via ads as viewers shift to FAST and AVOD formats for must-watch unscripted content.

Spotify’s Canvas format debuts in Canada with Shoppers Drug Mart in innovative retail campaign

Mario Toneguzzi -
Spotify’s integrated format is already showing significant results.
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