According to a Field Agent survey, 39% of Canadians say they will spend more this year than last year and 67% say inflation is impacting them more this year.
The usual annual shopping trip is set to become a burden as families contend with already high inflation and the potential impact of new 35% tariffs, which could further strain their budgets, says NerdWallet.
Jeff Doucette says inflation is significantly impacting back-to-school shopping for families, with 73% of consumers reporting harder hits this year, leading to budget-conscious decisions like reusing items, seeking value at stores like Walmart and Dollarama, and prioritizing cost over sustainability.