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DIG360

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Canadians Embrace Pre-Owned Shopping as Mainstream Trend

Craig Patterson -
A new Angus Reid/DIG360 study finds 77% of Canadians bought pre-owned items in the past year, led by Gen Z and Millennials.
News

Canadian Shoppers Prioritize Value and Caution This Holiday

Craig Patterson -
Canadian shoppers report frugal spending, Black Friday fatigue, and growing reliance on physical stores amid economic uncertainty.
News

The Body Shop Canada Needs a ‘Deep Think’ to Revive

Craig Patterson -
David Ian Gray suggests The Body Shop Canada must rethink its purpose to stand out as it begins a revival under Serruya Private Equity.
News

Black Friday 2024: Canadians Focus on Value Amid Challenges

Craig Patterson -
Black Friday 2024 reflects cautious spending and value-driven shopping as Canadians navigate economic uncertainty and evolving retail trends.
News

2023 Canadian Holiday Shopping Report Reveals Surging Demand for Discounts and Deals Amid Economic Caution [Interview]

Mario Toneguzzi -
The report reveals a surge in demand as economic caution influences consumer behaviour as we approach Christmas.
News

The Results are In: A Lacklustre Black Friday/Cyber Monday in Canada for 2021 Signals What’s in Store

Mario Toneguzzi -
Leger and DIG360 partnered on a report to analyze this year’s consumer numbers and the results are mixed.
News

NRF Retail’s Big Show Provided Window on the Future of Retail

Retail Insider -
The noted retail strategist and founder of DIG 360 reports back from the January conference in NYC, shedding light on where retail is heading in Canada at a time of unprecedented change.
News

Study Shows Significant 2015 Black Friday Participation Increase in Canada

Craig Patterson -
Findings were not as anticipated.
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