Jeff Doucette

Why Major Brands Can No Longer Ignore Dollarama

Craig Patterson -
As Dollarama's customer base and traffic grow, suppliers are increasingly viewing the retailer as a strategic channel rather than a secondary outlet.

Dollarama Reaches 96% of Canadian Households: Survey

Craig Patterson -
A new Field Agent Canada survey found that 96% of Canadian households shopped at Dollarama within the past 60 days, with strong appeal across income levels and growing visit frequency.

Walmart, Costco Lead 2025 Halloween Treat Sales in Canada

Lee Rivett -
Field Agent Canada’s 2025 Halloween survey shows 81% of households welcomed trick-or-treaters, with Walmart and Costco leading candy sales.

Field Agent Canada Marks 14 Years Transforming Retail Insights

Craig Patterson -
Field Agent Canada celebrates 14 years with $13M paid to agents and a growing 320K app community driving smarter retail insights nationwide.

Field Agent Canada Launches Self-Serve Marketplace for Retail Insights

Craig Patterson -
Field Agent Canada debuts Marketplace, a self-serve platform giving businesses instant, affordable access to retail audits and consumer insights.

Back-to-School retail season kicks off early as consumers shift to online and cost-conscious shopping: Field Agent

Mario Toneguzzi -
According to a Field Agent survey, 39% of Canadians say they will spend more this year than last year and 67% say inflation is impacting them more this year. 

Canadians shift shopping habits amid U.S. tariff dispute

Mario Toneguzzi -
Only about 15% of respondents said they would continue purchasing their favorite brands regardless of tariffs.

Shoppers concerned and cautious heading into 2025, says Field Agent Canada GM

Mario Toneguzzi -
Canadians are cautious about 2025, with inflation concerns shaping shopping habits. Field Agent Canada’s survey highlights Costco’s rise and shifting retail trends.

50% of Canadians to spend same as last year this holiday season: Field Agent (Graphics)

Mario Toneguzzi -
Field Agent research shows that only 31% of consumers will spend less this holiday season
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