Canadian families expect to spend more on back-to-school in 2026 as inflation pressures budgets and shoppers turn to deals, discount retailers and Amazon.
Dollarama's future growth may come from convenience, consumables, deeper market penetration and logistics investments as the retailer expands beyond its store-count ambitions.
A new Field Agent Canada survey found that 96% of Canadian households shopped at Dollarama within the past 60 days, with strong appeal across income levels and growing visit frequency.
According to a Field Agent survey, 39% of Canadians say they will spend more this year than last year and 67% say inflation is impacting them more this year.Â
Canadians are cautious about 2025, with inflation concerns shaping shopping habits. Field Agent Canada’s survey highlights Costco’s rise and shifting retail trends.