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Loyalty

News

Turo and AIR MILES launch new travel rewards program

Mario Toneguzzi -
Turo and AIR MILES partner to let Canadians earn Miles on every car booking, with bonus rewards for first-time users and expanded travel benefits.
News

Walmart Canada launches enhanced Walmart Rewards Mastercard

Mario Toneguzzi -
Walmart Canada said the launch supports its ongoing commitment to delivering everyday low prices to Canadians.
News

Canadian Tire Corporation and Tim Hortons team up in strategic loyalty partnership

Mario Toneguzzi -
Canadian Tire and Tim Hortons announce a 2026 loyalty partnership, allowing members to link Triangle Rewards and Tims Rewards accounts to earn Canadian Tire Money on Tims purchases
News

EPAM Global Loyalty Report reveals key consumer trends: Personalization, rewards, and AI drive engagement

Mario Toneguzzi -
Only 20% of consumers actively use more than three loyalty programs, proving most programs struggle to stay relevant, according to EPAM.
News

IKEA Canada revamps loyalty rewards program

Mario Toneguzzi -
Last year, IKEA Canada welcomed 32.6 million visitors to its stores
News

Scene+ partners with Expedia on travel opportunities

Mario Toneguzzi -
Scene+ is a carefully curated rewards program offering its more than 15 million members the opportunity to earn points in a wide variety of ways, in a manner that suits their buying habits and lifestyle.
News

RBC and Pattison Food Group expand partnership

Mario Toneguzzi -
Eligible RBC More Rewards grocery partners, include Save-On-Foods, Quality Foods and Buy-Low Foods
Retailer News

A&W launches loyalty program

Mario Toneguzzi -
A&W is Canada's original burger chain with over 1,050+ restaurants that are Canadian-owned and operated.
News

RBC and Canadian Tire Corporation announce strategic loyalty partnership

Mario Toneguzzi -
Canadian Tire Corporation, Limited has been a Canadian business since 1922. Its banners include Party City and PartSource; Mark's; SportChek, Hockey Experts, Sports Experts and Atmosphere; Pro Hockey Life. It has nearly 1,700 retail and gasoline outlets.
News

Is the Canadian retail loyalty program dead?

Shelby Hautala -
Canadian loyalty programs face challenges as retailers adopt AI and personalization to meet consumer expectations and deliver meaningful rewards.
News

Loyalty Programs in Canada are Broken: Expert Discusses How Retailers Can Revive Customer Engagement with Flexible, Innovative Models [Interview]

Shelby Hautala -
Lia Grimberg discusses how traditional loyalty programs are becoming less effective as consumers seek more immediate, personalized rewards, prompting retailers to pivot towards flexible and dynamic strategies as competition mounts.
News

Revival of Loyalty Program Alliances in Canadian Retail Sector Seen as Response to Economic Downturn [Interview]

Mario Toneguzzi -
An expert discusses a notable trend in Canadian retail where retailers are re-establishing loyalty program alliances to engage consumers, boost sales, and compete effectively by keeping customers within their network.
News

Consumer Loyalty Trends in Canada: The Crucial Role of Personalization in a Changing Economy [Video Interview]

Mario Toneguzzi -
A critical statistic reveals that 33% of consumers abandon brands that lack personalization, emphasizing the growing importance of tailoring experiences and offers to meet individual customer expectations in today's competitive market.
News

Retailers Shifting Loyalty Programs to In-House as Businesses Drop Air Miles and Others [Interview]

Shelby Hautala -
An industry expert says that companies such as Starbucks have found success in its own loyalty programs, and consumer confusion with third-party programs is leading more retailers to develop their own.
News

Loyalty Program Usage Drops Significantly During the Pandemic: Study

Mario Toneguzzi -
Consumer behaviours shifted during the pandemic, as did preferences for brands and retailers according to a study.
News

Balance of Physical and Digital Retail Offering Required to Deliver Experiences Consumers Demand: PwC Report [Feature]

Sean Tarry -
Growing optimism about the future and pent-up consumer demand could trigger retail spending boom.
News

Leger to Host Toronto Event to Showcase ‘LoyalT Report’

Mario Toneguzzi -
The event takes place June 20 from 7:30 a.m. to 9 a.m. at One King West (The King Gallery).
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