The topic hits close to home for many of Lush’s team members, with 55% of staff who completed Lush’s fourth Global Demographic Survey in May 2024 sharing they were disabled, neurodiverse, and/or living with chronic illness. Of that group, 51% shared that one or more of their conditions were non-visible.
The UK-based retailer is innovating with its Canadian operations with enhanced customer experiences and unique treatments, while launching a new app to facilitate bookings and provide more information about products and services.
After recognizing the potential for harm, Lush braved losing millions of followers and found new ways to connect with its consumer base which is now celebrating the move.