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Moose Knuckles

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From the Desk: Retail’s Strategic Moves and Shifting Consumer Landscapes in Early 2026

Craig Patterson -
Canadian retail enters 2026 amid strategic recalibration, as brands balance flagship investment, store optimization, AI adoption, and shifting consumer demand.
News

Moose Knuckles Refines Retail Strategy With Eaton Centre Move

Craig Patterson -
Moose Knuckles relocates its CF Toronto Eaton Centre store as the Canadian brand sharpens its retail, product, and global growth strategy.
News

Moose Knuckles Appoints Ellen Kinney as CEO

Craig Patterson -
Moose Knuckles names Ellen Kinney as CEO to lead global expansion of the Canadian luxury outerwear brand. Kinney brings decades of fashion leadership experience.
News

Moose Knuckles Opens Flagship at Royalmount in Montreal

Craig Patterson -
Moose Knuckles opens a new flagship store at Royalmount, Montreal, featuring immersive design, sustainable elements, and an innovative customer experience.
News

Popular Canadian Brand ‘Moose Knuckles’ Continues Aggressive Growth and Expansion Supported by Bold Strategic Moves [Feature]

Sean Tarry -
Appointments in the executive suite inject Canadian luxury outerwear brand with plethora of talent, experience and knowledge as Moose Knuckles embarks on its biggest store expansion yet.
Quick Reads

Moose Knuckles Opens Impressive 2-Level Pop-Up in its Hometown of Montreal

Dustin Fuhs -
Montreal-based luxury outerwear brand debuts fifth Canadian storefront.
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Moose Knuckles Opens Impressive Store at CF Toronto Eaton Centre [Interview/Photos]

Dustin Fuhs -
Montreal-based outerwear brand opens a 4,500 square foot permanent location in downtown Toronto.
News

Moose Knuckles Announces New CEO as Company Strategizes Significant Global Expansion

Craig Patterson -
Co-owners Noah Stern and Ayal Twik will stay on in creative roles as the Montreal-based outerwear and fashion brand positions itself for a growth spurt
News

Brief: Moose Knuckles Opening at Toronto Eaton Centre, Ren’s Pets Acquired

Retail Insider -
Other news: Distillery District launches container pop-up retail, New and renovated retailers at Metropolis at Metrotown, EB Games rebrand, Home Depot announces sustainability goals.
Quick Reads

Moose Knuckles Opening Store at CF Toronto Eaton Centre

Craig Patterson -
Montreal-based fashion brand expands to the former LOFT location.
News

Podcast [Interview]: Noah Stern, Co-CEO of Moose Knuckles

Retail Insider -
Craig speaks with Moose Knuckles co-CEO Noah Stern about the future of the company as it goes fur-free. Included in the discussion is how Moose Knuckles pivoted and grew during the pandemic as well as its future plans to expand the brand with standalone stores globally.
News

Canadian Outerwear Brand ‘Moose Knuckles’ Launches Significant Store Expansion

Craig Patterson -
The company will open two permanent stores in Canada this fall, as well as a hard-shop and experiential pop-ups in major markets.
News

Edgy Outerwear Brand ‘Moose Knuckles’ Opens Manhattan Flagship Amid Multi-Store Expansion

Mario Toneguzzi -
The edgy brand’s state-of-the-art Soho flagship opened last week as the company looks to open standalone units in Canadian markets including Vancouver, Calgary and Montreal.
News

Rapidly-Expanding Moose Knuckles’ Parka Ranks Top Amongst Competitors for Thermal Insulation

Craig Patterson -
The Montreal-based fashion brand, known particularly for its edgy outerwear, beat out several well-known brands in a scientific study
News

2018 Canadian Retail Forecast [Analysis]

Craig Patterson -
We’re predicting that this year will be one of highs and lows — Sears Canada will shutter, Nordstrom Rack will enter Canada, marijuana will be legalized, and plenty of other developments.
News

Moose Knuckles to Open 1st Freestanding Store

Craig Patterson -
The Canadian outerwear brand is the latest to open its own standalone retail store -- a trend seen among competitors such as Nobis and Canada Goose.
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