The Montreal-based brand, which operates 108 corporate stores across North America, expects to open between five and 10 new locations this year while continuing to evaluate long-term growth potential in both Canada and the United States.
Craig sits down with Justin Cohen, Chief Commercial Officer of edgy menswear brand Psycho Bunny. They discuss the plans to open more Psycho Bunny stores in Canada as well as the fact that the brand could even be considered Canadian with its operations in Montreal.
The brand is launching its expansion into Canada this summer with plans to open even more locations in new markets as Psycho Bunny gains consumer awareness.
The unique brand, known for its polo shirts with a logo featuring a maniacal-looking rabbit over a skull and bones, will launch standalone stores for the first time in Canada.