Psycho Bunny‘s Canadian flagship has opened at Yorkdale Shopping Centre with plans to open more locations in Canada.
“The new Yorkdale location is a true flagship store for us, it is absolutely stunning and a must see. We are located in the old OVO space right across from Williams Sonoma, Away and Warby Parker. It is 1,580 square feet,” said Carm Sivers, Vice President, Sales and Store Operations for the retailer.
“The design is a total departure for us. It is an all white design with great pops of colour, and truly stands out to showcase our pieces. We commissioned designers Nuno Antunes and Gonçalo Silva, partners of Portuguese design firm Gonçalo Silva Arquitectos whose firm has done worldwide design for Louis Vuitton, Nespresso, Luxottica and Guerlain. Nuno and Gonçalo partnered with Aedifica for the implementation of the concept.
“They played with breaking the rules, breaking the ice and breaking the material, while keeping the classic, quality and aesthetic of the brand. This store truly showcases our product and enhances how special and unique it is, while highlighting quality at every turn.”
Sivers said Yorkdale is one of Canada’s premiere malls and the third largest shopping mall in Canada.
“It truly is Toronto’s shopping destination. Yorkdale retailers showcase their best-in-class store concepts and present their best store experience to the shopper,” she said.
“It is also one of the country’s busiest malls and gets an abundance of foot traffic on a daily basis. For us it was a total fit to be there. We identify with everything the mall stands for aesthetics, fashion, cutting edge and high end taste for those who love to shop. Anyone who is anyone needs to be there.”
Sivers said the retailer is definitely looking at a few more opportunities in the Toronto market, where it makes sense.
“We do not in any way want to over store ourselves, as we want to open in brand right locations,” she said.
“Toronto is the New York City of Canada. It is truly a dynamic metropolis. The Toronto consumer is fashion forward and fashion savvy. Toronto is home to such a diverse population. People love to shop in Toronto, as well as it being a huge tourist city, and hosts people from all over the world. Culture, confidence, and style is how I would describe the Toronto consumer.
“There are definitely plans to open other stores across North America. We started at 32 stores at the start of the year, we are currently at 43 (four in Canada) and will close the year off with 60 locations. We will look to possibly open another 20 next year across the US and Canada. We will continue to be thoughtful about which markets and malls we enter. It needs to make sense for the brand. We have an aggressive expansion process but a smart one. We hope to be international in the near future.”
The Yorkdale Shopping Centre store is a continuation of the brand’s ongoing Canadian expansion of brick and mortar stores that started in Summer of 2022 with openings at CF Eaton Centre and Toronto Premium Outlets. It also has a location in CF Carrefour Laval near Montreal.
Jeff Berkowitz of Aurora Realty Consultants represents the brand in Canada and negotiated the four store leases on Psycho Bunny’s behalf.
The newest store is located on the ground floor of Yorkdale’s Shopping Centre with a large-scale LED video wall displaying the brand’s vibrant stories.
“Psycho Bunny is thrilled to see such tremendous retail growth, and particularly proud to open at Yorkdale Shopping Centre” said Kenny Minzberg, COO of Psycho Bunny, in a statement. “Our unique take on menswear has earned us a very loyal customer base and we are grateful and excited to drive continued growth throughout 2022 and beyond.”
In a sea of sameness, Psycho Bunny is known for classic styles that stand apart, with an unconventional logo, unexpected detailing, expressive pops of colour and meticulous craftsmanship, says the company.
“Each piece is created with an emphasis on quality and has tailored details such as mother of pearl buttons, exclusive pique fabrics and taped seams. Even their signature emblem, a rabbit and crossbones, requires 4,000 stitches to create. The store will carry the brand’s full assortment, which includes key categories such as t-shirts, polos, swim and their recent addition of accessories,” it says.
