Edgy mens fashion brand Psycho Bunny has entered the Canadian market with its first standalone storefront at CF Toronto Eaton Centre in downtown Toronto. The brand will open more stores this year including two full-priced locations and an outlet store.
Psycho Bunny’s CF Toronto Eaton Centre store spans about 1,600 square feet on the third level of the busy shopping centre, strategically located between Michael Kors and a Williams Sonoma store near Sephora. The Psycho Bunny store features a vibrant colourful interior complete with a large video screen showcasing images from the brand. Included is a range of menswear including Psycho Bunny’s iconic polo shirts as well as kid’s wear.
The brand was founded in New York City in 2005 by Robert Godley and Robert Goldman, and is known for its hand-finished polo shirts with mother of pearl buttons that are made in Peru. Clothing is adorned with the Psycho Bunny logo which consists of a maniacal-looking rabbit over a skull and bones insignia.
Psycho Bunny maintains an office in New York City and is now technically headquartered in Montreal, making it a Canadian brand now. Justin Cohen, Chief Commercial Officer, was recently interviewed in a podcast in Retail Insider about Psycho Bunny’s entry into the Canadian markets.
The brand’s Canadian website launched this summer ahead of the first store openings. Besides the CF Toronto Eaton Centre store, Psycho Bunny opened an outlet store at Toronto Premium Outlets and this fall it will open at Toronto’s Yorkdale Shopping Centre and at CF Carrefour Laval in the Montreal area. More stores are planned.
“We may look at Calgary and Edmonton, and we may look at Vancouver in the medium term. We like to use indicators of markets that are similar, and obviously tracking our ecommerce and our wholesale business as well in all these markets,” Cohen told Retail Insider in a previous interview.
The brand is rapidly expanding in the United States and plans to have a total of 62 stores there by the end of 2022.