Scott Mitchell

Canadian Holiday Shoppers Start Early, Creating New Opportunities for Retail Advertisers

Mario Toneguzzi -
Vistar Media research finds OOH advertising is influencing consumer decisions, online searches and brand consideration ahead of the holiday shopping season.

43% of Canadians Less Likely to Trust AI-Generated Ads, Vistar Media Finds

Mario Toneguzzi -
Consumers continue to value the qualities AI often struggles to replicate: 69% say humour, emotion and entertainment make ads memorable, and more than half say relevance is what captures their attention.

Back-to-School shoppers taking action on out-of-home ads: Vistar Media

Mario Toneguzzi -
At a time when marketers are largely focused on clicks, conversions and attribution, the findings suggest many may be overlooking one of the most effective ways to build intent before shopping begins.

Biggest marketing lessons from FIFA World Cup: Vistar Media

Mario Toneguzzi -
Consumers care far more about whether a brand feels relevant to the experience than whether it has official status.

Motion-based digital billboards outperform static ads: Vistar Media

Mario Toneguzzi -
3D motion creative was found to be 67% more effective at driving brand awareness compared to standard DOOH creative 

The key to low-carbon advertising: Vistar Media

Mario Toneguzzi -
Marketers should be paying more attention to “media waste” because it's been hiding in plain sight. 

Olympics offer key advertising lessons for brands ahead of the 2026 World Cup, says Vistar Media Canada

Mario Toneguzzi -
During moments of mass attention when digital feeds are saturated, out-of-home becomes the unavoidable shared media layer.

Transit DOOH advertising surges in Canada as commuters return to public transit: Vistar Media Canada

Mario Toneguzzi -
Transit DOOH stands out because of the quality of attention it delivers.

Airports have become prime destinations for brand storytelling

Mario Toneguzzi -
Airports have evolved beyond being just transit points.

Halloween spending trends in Canada

Mario Toneguzzi -
Explore the evolving landscape of Halloween spending in Canada, a rapidly growing retail moment boosting local businesses.
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