Canadian-born, women-owned beauty brand, Sona Cosmetics, has launched, bringing beauty without barriers to all Canadians.
Built by beauty industry veterans on the belief that high-quality, trend-driven makeup should be available to all, Sona delivers premium beauty at a loveable price tag, without compromising quality, said the company.
Spearheading the new brand are Emily David, Co-Founder & Director of Product of Sona Cosmetics and Lauren Mezzaluna, Co-Founder & Director of Brand Marketing of Sona Cosmetics.
“We believe that beauty should never feel exclusive or unattainable,” said David. “Sona’s mission is to create thoughtfully curated, high-performance beauty products that are driven by community, committed to inclusivity, and ensuring that no one is priced out of self-expression.”
Rooted in inclusivity and inspired by culture, Sona said it is passionate about ensuring that everyone has the tools to play, experiment, and find what makes them love the skin they’re in, inspiring the it girl in everyone.
“With ingredients like hyaluronic acid to keep lips soft and plump and peptides to give skin its bounce, every formula is meticulously crafted for maximum effectiveness. At Sona, affordable doesn’t mean low quality; every product is backed by rigorous testing and features high-performing, cruelty-free, vegan formulas,” it said.
Sona’s September product launch includes:
- Tinted Lip Treatments – deep hydration, lightweight, everyday colour ($12)
- Peel Off Lip Stain – long-lasting and transfer-proof ($9)
- Glowy Lip Oils – jojoba + macadamia infused, hydrating, non-sticky ($10)
- Liquid Blush Wands – natural flush, buildable colour, easy sponge-tip for application ($12)
- Liquid Contour Wands – seamless definition, blendable, precise applicator ($12)
- Jelly Cheek and Lip Tint – multi-use tint, sheer glow, hydrating finish ($6)
All products are available in a variety of colours and shades.
“With sleek, bold and cruelty-free formulas, Sona strikes the perfect balance between luxury and accessibility. Sona is beauty without barriers, where everyone gets a seat at the table (and a killer lip-tint to match),” said the brand.
“Sona Cosmetics is available starting September 18th online at sonacosmetics.ca, with shipping available anywhere in Canada and in select Canadian retailers, including Dollarama and Giant Tiger. Additional product launches are planned for October, November, and December.”
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