Jollibee and global girl group KATSEYE are expanding their partnership with a new exclusive merchandise collection launching Monday and a concert ticket giveaway set to begin later this week.
The second drop in the Jollibee x KATSEYE collaboration became available on October 20 at 9 a.m. PST through the Complex Shop. The limited-edition release includes three apparel items: a cream “Chickenjoy 100% Gnarly” jersey tee, an oversized black hoodie of the same name, and a slate blue “Shared Dream” corduroy bomber jacket, available for pre-order and expected to ship November 11.
“From bold fans and flavours to fresh music and fashion, every part of this partnership has been about celebrating joy, connection, and creativity,” said Luis Velasco, Senior Vice-President and Marketing Head at Jollibee North America. “The response from our fans has been incredible, and this second drop and sweepstakes are our way of giving back — and keeping that joyful spirit going.”
Jollibee will also launch the Jollibee x KATSEYE “Beautiful Chaos Tour” Ticket Giveaway Sweepstakes starting October 23 and running until November 9. The contest is open exclusively to Jollibee Rewards members, who can enter through a personalized email link after signing up or by accessing their rewards account.
The giveaway offers the chance to win two tickets to a sold-out KATSEYE concert in one of nine North American cities on the group’s “Beautiful Chaos” tour. Canadian fans will have a chance to win tickets for the Toronto stop, while U.S. cities include New York, Washington, Sugar Land, Irving, Phoenix, San Francisco, Seattle and Los Angeles.
According to Jollibee, the initiative builds on the success of the Jollibee x KATSEYE Korean BBQ menu collaboration launched in mid-September. The KATSEYE Special: Korean BBQ Chicken Sandwich and Fried Chicken saw high demand, selling out in several markets shortly after launch. While locations have since been restocked, the menu item remains available for a limited time.
The collaboration aims to connect with fans through a shared love of food, music and fashion. The latest offerings follow the sell-out success of the first merch collection and the launch of the Korean BBQ Chicken products.
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