Kinton Ramen has launched a fully digital version of its Kinton Bowler loyalty program, integrating the system into its mobile app so customers can earn points on ramen purchases made in restaurant, through the app or via the company’s website.
The move brings the long-running customer rewards program into a unified digital format and links participation directly to the Kinton Ramen app, where customers can track and redeem points tied to their spending on ramen bowls.
Kinton Bowler, which originated at the company’s first Baldwin Street location in May 2012, was initially created as a way to recognize customers who finished their ramen bowls. It has since evolved into a broader loyalty program and a recurring feature of the brand’s customer engagement strategy across its Canadian locations.
The company said the updated program is designed to make participation more accessible across all ordering channels while maintaining continuity with the original concept that helped shape its early customer base.
“Kinton Bowler has always been about recognizing our guests and creating a sense of community around every bowl of ramen,” said Alan De Luna, Senior Marketing Manager at Kinka Family, the parent company that owns and operates Kinton Ramen. “By bringing the program fully into our app, we’re making it easier than ever for guests to be rewarded while keeping the spirit of the tradition alive.”
Under the digital system, customers advance through lifetime membership tiers and unlock rewards as they progress. The company says rewards include items such as free appetizers, free ramen and VIP benefits, including a Free Topping for Life and the Kinton Bowl Kit.
The program’s highest tier, known as Legend status, includes a $1,000 Kinton Ramen gift card and permanent recognition in the brand’s “Bowl of Fame.” Alongside the app-based program, the Kinton Bowler Instagram account will continue to highlight customer experiences and in-restaurant moments from locations across the country.
The company describes the social media component as a way to showcase customer participation in the program while reinforcing its brand identity.
“Kiinton Bowler has become part of our brand identity,” said De Luna. “This next chapter helps us continue delivering ‘A Bowl of Happiness,’ while making sure every bowl truly counts.”
Kinton Ramen said the updated loyalty program is intended to support its continued expansion in Canada by strengthening customer retention through a points-based rewards structure tied directly to its digital ordering platforms.
As part of the announcement, the company also directed readers seeking franchise opportunities to its website.
More from Retail Insider:
