EB Games Canada has revealed the new Nintendo space at its flagship store in Toronto at 267 Yonge Street. The 1,500-square-foot space is Nintendo’s first-ever store-within-a-store in North America and opens to the public at 10 a.m. Saturday October 17.
The Nintendo space at brings Nintendo games, characters and worlds together in an immersive new retail environment. The space features Nintendo Switch 2 hardware and software, Nintendo-themed displays and merchandise and playable demo systems. The space will also offer a selection of My Mario merchandise, including the My Mario™ Mario & Friends Wood Block set, which is exclusive to the Nintendo space, said the retailer.
“We’re continuing to evolve EB Games around what matters most to today’s fans,” said Stéphan Tétrault, Owner and CEO of EB Games Canada. “We believe in creating retail experiences where people can do more than shop – they can play, discover and connect with the brands they love. The Nintendo space at EB Games brings that vision to life in an exciting new way.”
The experience will continue to evolve alongside Nintendo’s latest releases, giving people reasons to return and check out what’s new, added the company.
“This space shows what’s possible when we work closely with our retail partners to create something distinctly Nintendo,” said Devon Pritchard, President and Chief Operating Officer at Nintendo of America. “It gives people a new way to experience our games, characters and worlds, and we’re excited to see it come to life for the very first time in North America alongside our partners at EB Games.”
“Bringing this concept to Toronto is incredibly special,” said Susan Pennefather, Vice President and General Manager of Nintendo of Canada. “The space captures the fun and sense of discovery people associate with Nintendo, and invites them to engage with the games, characters and worlds they love. We can’t wait to open the doors tomorrow.”
With more than 170 stores across Canada, EB Games is the market leader in video games, trading cards, and pop-culture collectibles, delivering unique experiences and expert service to gaming communities nationwide. Nintendo Co., Ltd., headquartered in Kyoto, Japan, has sold more than 6.1 billion video games and over 870 million hardware units globally, and has created franchises such as Mario™, Donkey Kong™, The Legend of Zelda™, Pokémon™, Metroid™, Kirby™, Animal Crossing™, Pikmin™, and Splatoon™.
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